Nike became so popular and well-known company all around the world. There were significant ups and downs, however without key players who were involved in this company Nike would not be the one that we know nowadays. A significant contribution for this company was honored Phil Knights and his track coach Bill Bowerman (Ferrel, Fraedrich, & Ferrel, 2013). Together they created a huge athletic company, which soon conquered the world. Many celebrities, athletes and different sponsor will become interested and attracted by the Nike products. The advertisement will be taken in every poster and broadcasts around the world. In our life, not all chipped as you wish, in the same way the Nike faced big problems that adjusted them at every step. According to our case study Nike has faced a barrage of criticism from labor …show more content…
The most problem that Nike faced with was the environmental problem during their manufacturing facilities. Because it caused a health problems first for the employees and people who lived in that area where the factory was located. That is why Phil Knights and his company developed a program “Reuse – A – Shoe Program” which helped to find a way from escaping the disposing the shoes. Instead, this program invoked people to recycle old shoes in retailed stores that Nike has owned. Not only shoes have been recycling so far, but also all kind of products that Nike producing and different kind of bottles regularly recycling for having less poison elements on the clothes to increase consumer’s healthy living. The company also created auditing tools that helped to