ipl-logo

Nike Persuasive Essay

543 Words3 Pages

People often label Oregon the University of Nike. This nickname is extremely appropriate. The innovative retail giant has invested millions into Oregon Football alone. It's support put the program on the map. A position that gave it a much needed national spotlight. Now the program is in trouble and it's future is looking bleak. Will Nike invest even more resources to revive the dying program ?

The Nike UO fund is beginning to resemble the American debt. As the age old expression goes, you can't buy a championship. But you can try. Oregon has reached the championship game twice since the Nike era began. That was then and this is now. The Ducks are absolutely terrible. It's bowl game or bust for the once prosperous program. With the future …show more content…

If Nike wants to maintain it's $86.2 billion dollar net worth it needs to be smart. The company can't afford to make bad investments. Investing millions if not billions more into the University of Oregon could be a terrible move. A decision that the company may regret for years to come. Phil Knight's decision to permanently step down, makes the decision even more difficult. Knight not Nike has so far been responsible for the private financial donations. However Nike has donated numerous other things; including giving the football program custom uniforms.

According to Forbes Nike Co Founder and former chairman Phil Knight still has $26.7 billion laying around. He can't spend it all on stop-motion films. Meaning that he will still have a couple of billion to invest in Oregon Football. Money isn't the programs only problem but it's a major one. College Football programs don't win on their own. They win with money and talent. Right now Oregon is lacking both.

Top football programs such as Ohio State or Utah have a simple recruiting philosophy. Find the best talent capable of fitting our style . This none cookie cutter approach is ideal. It allows the program to bake a new batch extremely fast. The Chip Kelly method is much different. Once you run out of product it takes a long time to create new ones. If Nike chefs won't bake in the kitchen; Oregon football will be in

Show More
Related

Buckeyes Research Paper

689 Words | 3 Pages

Ohio State’s unselfishness on the floor was one of the many forces behind their big-time win. Even though his may be the Buckeye’s first Big Ten win, they do have potential. Ohio State fell to Purdue, a top team in the conference this year, by just one point earlier this season. However, that loss and this win were both played in front of a home crowd.

Read More

Should NIL Deals Be Received By College Athletes During Their Time In College?

730 Words | 3 Pages

These schools struggle to compete with larger programs offering lucrative deals to top recruiters. Even former players, like Tim Tebow, worry that money-driven recruiting may detract from the true spirit of college football. To address these issues, the NCAA could require NIL deals to come directly from brands, rather than through schools, ensuring athletes still benefit financially without compromising the integrity of the recruiting process. This approach would align more closely with professional sports and better prepare student-athletes for their future careers. “It explains how smaller schools might struggle to compete with big ones for top

Read More

Black College Football Research Paper

592 Words | 3 Pages

Recruiting is an important factor in any college sport but most definitely in football. With HBCU football programs possessing a negative image this unfortunately veers young athletes to take another route. People don’t want to watch 1 star athletes play football, harsh statement but true in its validity. HBCU football programs are starting to appear on TV more than it has in the past and this is a great thing to see as an HBCU football player. We understand we aren’t the most popular but we’re doing the same thing they’re doing just not in the spot

Read More

Essay On Why College Athletes Should Not Be Paid

755 Words | 4 Pages

If recruiting becomes a money war, the NCAA would split. If the school has loads of money, they will acquire multiple talented recruits. If they don’t have enough to afford athletes, they will be lucky to stay in Division 1. Great coaches should be able to leverage recruits because of their skill, not

Read More

Essay: Should College Athletes Be Paid

772 Words | 4 Pages

The biggest thing to keep in mind here is it takes millions to keep a big program on its feet. Take a football program for example; rarely do University

Read More

Should College Athletes Be Paid Essay

803 Words | 4 Pages

Millions of fans gather around to watch, cheer on, and support their favorite teams all year long. Athletic programs from all over the United States have brought in revenue to hundreds of different Universities, as well as popularity. Universities such as Alabama, Ohio State, Oregon, Duke, LSU and many more others have made a big impact on their school, but most importantly their sports department by winning national championships and multiple

Read More

NBA Persuasive Essay

805 Words | 4 Pages

For example, a school like Kentucky has to year in and year out recruit the best players in the country because their entire freshmen class may leave after one year. So, if Kentucky were to have a great class one year and the next year have no one they could be in a bad position if their entire freshmen class were to enter the

Read More

Kentucky Basketball Recruiting Strategy

553 Words | 3 Pages

The key to a successful 2015-2016 Kentucky Basketball season is recruiting. There are a million ways to compare teams. You can compare game stats; and you can compare records. But recruiting is the biggest indicator of a successful program.

Read More

Nike Vs Under Armour

377 Words | 2 Pages

Nike sponsors some of the biggest players in the NBA. For example, Michael Jordan. He is sponsored by Nike and has brought in a lot of money for them. He has raised the company into a 1 billion dollar revenue. Nike is able to bring much more money into the company just because of the sponsors

Read More

Under Armour: Competitor Analysis: Nike And Adidas

1158 Words | 5 Pages

is a major publicly traded company famously known for their footwear, clothing, sportswear, and equipment line of products. Phil Knight and Bill Bowerman co-founded the company in Beaverton, Oregon in 1964. At this time, the company was known as Blue Ribbon Sports until 1978 when it officially became Nike, Inc (About Nike, 2011). They are the major competitor for Under Armour as they are the current world's leading supplier of apparel and athletic shoes, as well as a major manufacturer of sporting equipment. Nike sponsors many high-profile athletes as well as sports teams around the world.

Read More

Under Armour Swot Analysis

772 Words | 4 Pages

It would also provide them with the recognition they need for their brand image. Nike spent $2.71 billion for advertising and endorsements in 2012. Their marketing strategy included endorsement contracts for over 1,000 famous athletes

Read More

What Is Nike's Competitive Strategy

789 Words | 4 Pages

Simply put, Nike’s target market is mainly customers who have more concern for the quality and utility of the product than they have for the price at which the product is being sold. This helps to ensure that pricing never has to be adjusted downwards in attempts to woo in a larger number of customers. For any company to achieve success from the marketing strategies that it has put in place, it has to ensure that its strategy is flexible enough to keep up with the changing times and to also accommodate a large variety of customers. So as to do this, it is imperative that the products being produced by the company be innovative enough to exceed what is being provided by competitors in every possible way. Nike chose to take this into deep consideration and this resulted in it making a few changes on its marketing strategy.

Read More

Nike Consumer Behaviour

1301 Words | 6 Pages

Probable factors that could affect Nike’s business judgements are a range of demographic, social, economic and political. A few have already started to transpire, though others are purely likelihoods. External factors affecting this mix is one of the most common, technology. Before Nike releases its brand new product line to the market, it’s always prepared to authorize that whether or not there has been any sort of major advances from the other competitors that would tracker its launch. Thus they must time this carefully, as other competition may demand to shadow its release with their marketing

Read More

Nike Business Analysis: Internal Analysis Of Nike

702 Words | 3 Pages

Nike has sustained positive revenue in a worldwide market focusing on a healthy and active lifestyle. For the past 3 years Nike has gained a gross profit ratio of 8.73% in fiscal of 2013, 10.28% in fiscal of 2012, and 8.28% in 2011 . Thus showing the financial power Nike has, well the firm holds a net income of 2.5 billion in the fiscal year of 2013. Nike’s largest product category is footwear, representing over 55% of the companies revenue. Nike uses their financial resources ability to obtain large advertising plots, whether it is a commercial on television, advertisements on the Internet, or product promotion in athletic facilities.

Read More

Success And Failure Of Nike

1424 Words | 6 Pages

Nike has managed to shift their Manufacturing unit into Asian country’s were the labor is cheap to be exact wages of USD1 an hour were so little as one-tenth of those given in the US. No wonder that a pair of shoes which were sold for $150 in 1991 is made by indoasian women who were 58 cents a day but the situation has started to change and due to that reason the company has managed to minimize cost of production and not only double triple the the revenue as comparing to the year 1996. Finally we come up with promotion and advertising campaigns which became a grand success not only because they introduced sportspersons , they also introduced innovative ideas and wise strategies and the image of the Product, due to this process we can say that Nike targeted a huge no of audience and created a Prestigious brand which will be easily available for average people . they also came up with great tag lines such as ‘there is no finish life’ , and in the 1980 they changed it into “ JUST DO IT “ these quotes of tag lines are considerd very simple but very attracting and extremely encouraging for the customers .

Read More

More about Nike Persuasive Essay

Related Topics

Open Document