ipl-logo

Nike Popular Culture Analysis

1434 Words6 Pages

Popular culture is embedded in consumption culture, and functioned as a double-edged sword. One the one hand, popular culture consumption as a resistance has challenged the dominant value; on the other hand, it joins hand with capitalism to manipulate consumers behavior. This essay will indicate why Nike is a part of popular culture consumption which empower and manipulate audiences.

By Storey 's definition, popular culture has six frameworks. It is quantitative culture and inferior culture widely loved by audiences. On the one hand, popular culture originates from the people; on the other hand, it also is a mass culture that highly commercialized under Americanization. Therefore, popular culture is about hegemony, which is a conflict site …show more content…

Behind the glamorous image advertisement and marketing of high-priced sporting goods around the world, Nike also is a sweatshop that violates the rights and interests of workers such as unreasonable low wages and overtime work. According to the news reported by Mail Online in 2011, Nike workers in Indonesia only earn about U.S. $ 0.5 an hour and they are not allowed to sick leave. The workers also verbally abused as pigs and dogs (Mail Online, 2011). Based on the news, it is shown that Nike is not an ethical fashion and it profiteered by exploiting labors. The most expensive commodity in the Nike official website is Nike Mercurial Superfly V CR7 FG Firm-Ground Soccer Cleat which costs U.S. $325. It is 650 times than a worker hourly earn. Even the cheapest commodity, Nike Ultra Celso Women 's Flip Flop also costs U.S.$ 14.97 which is almost 30 times than a worker hourly earn. The workers in poor countries earn unreasonable low wages and are exploited by the multinational company in globalization, however, consumers often forget the vike material condition of production as they are satisfied with consumption. Nike is work with capitalism and exploited the subordinate

Show More
Related
643 Words | 3 Pages

In the documentary, the workers for Nike lived in poor living conditions and they could not afford a lot. The money that they earned couldn’t not even last for day. So, it was very difficult to live off of that salary. Jim Keady and his friend played a huge role in this Swoosh documentary.

Read More
920 Words | 4 Pages

How does mainstream media influence sneaker culture in secondary markets? Today through the help of mainstream media sneaker have made a huge impact not only in fashion but also in the market. Its influence gained a long way from the “training shoe in 1917” (O’Connor) to the multi-billion-dollar market of today. The influence created by the media, that spread through the help of the internet, celebrity endorsements, and television, played a significant role in the growth of the sneaker culture.

Read More
856 Words | 4 Pages

David Montero explains that in Sialkot, Pakistan there is a business, Saga Sports, that creates the Nike soccer balls by hand, the problem Nike has with the company is that they employ children to work in unjust conditions. “In November, Nike severed its contract with Saga Sports, its chief supplier, saying Saga's poor management exposes Nike to the threat of child labor and other labor violations,” (Montero). The chief executive of Nike is trying to reduce the amount of children that produce their goods in unfair conditions. The executive wants consumers to know that they are buying products that were manufactured the proper way of not having children make these items in appalling conditions that could threaten their health. The evidence suggest that working conditions is another reason that the United States consumers should not buy products that are made by

Read More
1701 Words | 7 Pages

THE IMPORTANCE OF STUDYING POPULER CULTURE AND IN RELATION TO THE CRITIQUES OF CAPITALISM AND PATRIARCHY The very fact that culture came to be almost infinitely reproducible due to the development of techniques of industrial production posed considerable problems for traditional ideas about the role of culture and art in society . ( Benjamin:1973) When we look at the today’s world and our country,consumption desires and request pervades the whole of society.

Read More
1063 Words | 5 Pages

Nike’s first globalization strategy was outsourcing. Nike Inc. realized that manufacturing its products (footwear) in the U.S was expensive and to further export these products to distributors outside the U.S would be a massive challenge. This is because price affordability was a major concern for customers outside the U.S who would not comprehend why sportswear should be that expensive to buy. However, Nike Inc. took advantage of globalization by using the Japanese high-quality, low-priced production strategy by outsourcing all its shoe production to Japanese producers (Locke,

Read More
2127 Words | 9 Pages

His Harper’s article highlights an Indonesian worker who worked for a Nike subcontractor for 14 cents an hour, less than Indonesia's minimum wage, and documented other abuses. • 1992-1993: Protests at the Barcelona Olympics in 1992, CBS' 1993 interview of Nike factory workers, and Ballinger's NGO "Press For Change" provokes a wave of mainstream media attention. • 1996: Kathy Lee Gifford's clothing line is shown to be made by children in poor labour conditions.

Read More
1565 Words | 7 Pages

NIKE “Just do it” Campaign. Introduction: Nike, Inc. is a top supplier and advertiser of sportswear and supplies. The American maker was established on Jan 25, 1964 as Blue Ribbon Sports. In 1978, the new Nike, Inc. was fabricated under the name of Nike. The world's No. 1 shoemaker outlines and exchanges shoes for a variety of sports.

Read More
833 Words | 4 Pages

It will be easily giving the consumer make the decision in short time when buy the Nike’s product without compare with other Nike retail. Weakness 1. High Prices Nike is a strong brand at the global market and it normally sells the product in the market with high price to get higher margins and profit value. However, many competitors cost of the footwear is lower than Nike in the market, particularly in emerging markets, this can give consumers get many choice about the footwear.

Read More
1313 Words | 6 Pages

In addition, Nike products can also be sold cheaply and with its mass production benefits, Nike positioned The Promise and Perils of Globalization: the case of Nike 3 itself strategically enough to meet global demand. As stated by Hill, (2007) “Nike enhanced the productive capacity to meet the rising demand, hence; satisfying the customers’ needs.” The positive and negative impacts of this

Read More
1129 Words | 5 Pages

Pop culture, short for popular culture, is the entirety of ideas, perspectives, attitudes, images, and other phenomena that are within the mainstream of a given culture (Wilson, 2014). It refers to products that are generally recognized and enjoyed by the majority of the people ((Wilson, 2014). Pop culture is manifested around the world through movies, music, television shows, newspapers, satellite broadcasts, food and clothing, sports, news (as in people/places in news), politics, and technology (West, 2016). Internet and social media also play a huge role in pop culture. Pop culture is almost often, if not always, interesting and appealing to most people.

Read More
2367 Words | 10 Pages

POPULAR CULTURE & THEORIES OF FEMINISM & FRANKFURT SCHOOL Culture word should be known to understanding of popular culture. Culture derived from “cultura”. In the beginning, it was linked with cultivated but with Industrial Revolution, industrial production emerged, these processing causes to come up new society structure. It was thought the concept of new industrial society was monotype and called “Mass culture”.

Read More
1368 Words | 6 Pages

This is due to Nike gets its merchandise generally from foreign manufacturers. To operate profitably, Nike need to get good value on products and supplies and, in turn, offer good value to its customers with accessible solutions. Publics: Many colleges and universities, especially anti-globalization groups as well as several anti-sweatshop groups

Read More
702 Words | 3 Pages

Internal Analysis When conducting an internal analysis you must know the firm’s resources and capabilities. Nike’s resources are assets from succeeding in their industry. These resources include financial resources, physical resources, human resources and organizational capabilities. Firms Resources & Capabilities: Human Resources-. The company displays a strong workforce of over 30,000+ employees.

Read More
1424 Words | 6 Pages

NIKE The Factors that Led to Success and Failure of Nike in its Venture across International Markets Abishek TR* Abstract- Key words: INTRODUCTION The largest American suppliers of athletic shoes, apparel, and sports equipments .At the same point of time ,this company is known worldwide .The Success of this company is the result of the various strategies used in the international market expansion which helped them to enter into new markets and to strengthen its position in the traditional ones .

Read More
1281 Words | 6 Pages

People are immersed in popular culture during most of our waking hours. It is on radio, television, and our computers when we access the Internet, in newspapers, on streets and highways in the form of advertisements and billboards, in movie theaters, at music concerts and sports events, in supermarkets and shopping malls, and at religious festivals and celebrations (Tatum,

Read More

More about Nike Popular Culture Analysis

Related Topics

Open Document