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Nike Swoosh History

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. “Nike Inc. was founded in 1964 as Blue Ribbon Sports. It officially became Nike Inc. in 1971; the Nike name comes from a Greek goddess of victory. The company was created by Bill Bowerman, a track and field coach, and Phil Knight, a distance runner from Portland.” (O'Reilly, 2014) Bowerman and Knight founded this company with only $1,200 in the bank. A fun fact is the first Nike shoes were made inside a waffle iron. “In 1971 Bowman’s and his wife were making waffles, when it sparked an idea for a grooved pattern of the sole of trainers to help athletics grip running tracks. Thus the “Nike Waffle Trainer” was patented in 1974. The Nike swoosh was designed by Portland State University student Carolyn Davidson. The slogan “Just Do It” was inspired
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