History Of Nike: The Fashion Of Sports

Athletes often look to accomplish their goals and try to strive for greatness. To achieve those goals athletes need to be equipped and supported by the right person or sponsor. For athletes to be successful, Nike may just be the right sponsor and place to get equipment. Nike has been a cornerstone for many athletes and has changed the game by endorsing and providing comfortable and stylish merchandise for great athletes, which is visible in Nike’s success. Nike has been successful because of their new technology, innovation, and endorsements.
Before Nike, competition between athletes and between sports was not at the high level it is now. When Nike started sponsoring athletes, athletes saw that as a reward that all of them had to get. Competition

Nike kept working with fashion designers and kept working with the top shoe designing companies to keep people satisfied. (¨Nike: The Fashion of Sports¨). Their success is due to the importance that they give their customers. Nike’s endorsements and the amount of money they have made is evidence that they are doing better than competing brands due to their game changing strategies.People choose to spend millions of dollars on merchandise that are specialized for certain sports,but those people do not play the sport (¨Nike: The Fashion of Sports¨). What helped Nike reach the level that they had reached was the athletes that they chose to endorse and basically hitting the jackpot with those amazing athletes The reason behind that is because of the famous endorsements.”Nike regained the worldwide lead in 1989 after successful marketing campaigns featuring Michael Jordan and Bo Jackson boosted sales. Nike has retained the industry 's top position ever since” (¨Nike¨). All because of Nike’s new ideas and innovation they have stayed on top and has not change for a period

”As opposing athletes tried to explain the exceptional skills of Michael Jordan, Nike spokesman and basketball star since 1984, this was the only explanation they could find. Conveniently for Nike, this explanation would also help to make "Air Jordans" the shoe that formed this new link between fans and their stars, as millions of fans purchased a pair in hopes that the shoes would give them a piece of Jordan 's unique gift” (Black).
Competing brands have only focused in the productions of one single sport and not a variety. In the 1990s, Nike started to expand into producing for more sports and soon became more popular in golf and soccer(¨Nike¨). ”The company produces shoes uniquely designed for various sports, including track and field, baseball, golf, lacrosse, soccer, football, walking, and running” (¨Nike¨).Nike success was from selling running shoes,but then chose to expanding into various sports