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Nike Unlimited You Rhetorical Analysis

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Analysis of “Nike Unlimited You” Nike is a classic sports products company. It has a quite simple logo a check mark but its implications for customer isn’t complicated. Nike’s products have a suitable price, good products qualities, and good design. Those are commendable things. They have a famous advertising slogan: i“Just do it”. The slogan just like it’s logo that is simple but powerful. It gives customers a positive influence. People depend on their experiences about Nike’s products and the slogan, they are more and more trust Nike. However, it isn’t only one reason. It is Nike’s products give clients the feeling. Nike company used it’s action to prove it’s idea. “Nike Unlimited You” is a improvement about “Just do it”. The commercial’s logic, emotion, and authority are out of the ordinary. “Nike Unlimited You” is a unusual advertisement. It used a second person perspective. However, it isn’t a uncommon way. The spacial thing is the person’s view gives audiences a feeling. The person is real human has sensation. The person perspective shows the person’s a nervous, unbelievable, and helpless emotion. He is shocked by others people because they are doing crazy things. They join some …show more content…

The advertisement gives people a novel feeling. It uses many indirect way to tell audiences who need to buy Nike’s products because the film gives them a hope, a dream, and a power to be fitness people. Moreover, the movie depicts many people’s positive stories that lead people’s feeling toward Nike company is a ethical firm. In addition, the advertisement has a person. He is across the film form the begin to the end. He uses his speech to lead audiences’ minds and his emotion gives clients a new experience. Audiences is readily attracted by the person to focus on the commercial. The person’s logic, his emotion, and stories’s “authority” is special but those make “Nike Unlimited You” smoothly catches audiences’

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The credibility of the ad comes from the world class known players in different sports like Neymar in soccer, Selena in Tennis, and Nyjah in skating. Consequently, the argument displayed by the company shows that humans are unlimited; all the opportunities for us to be the best in something are in front of us by hardworking and believing in ourselves. This way, Nike grabbed the hearts of inspired people who stood up for the call, and they will probably use their equipments to play their favorite sport. In my opinion, Nike “Unlimited You” was one of their best ads logically and reasonably; the numbers on YouTube show that this is their most viewed ad and it is one of their most recent as it was uploaded on Internet one month ago!

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Nike has managed to shift their Manufacturing unit into Asian country’s were the labor is cheap to be exact wages of USD1 an hour were so little as one-tenth of those given in the US. No wonder that a pair of shoes which were sold for $150 in 1991 is made by indoasian women who were 58 cents a day but the situation has started to change and due to that reason the company has managed to minimize cost of production and not only double triple the the revenue as comparing to the year 1996. Finally we come up with promotion and advertising campaigns which became a grand success not only because they introduced sportspersons , they also introduced innovative ideas and wise strategies and the image of the Product, due to this process we can say that Nike targeted a huge no of audience and created a Prestigious brand which will be easily available for average people . they also came up with great tag lines such as ‘there is no finish life’ , and in the 1980 they changed it into “ JUST DO IT “ these quotes of tag lines are considerd very simple but very attracting and extremely encouraging for the customers .

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