An advertisement is a promotion of a product or service used to attract a specific target audience through various mediums in hope of convincing the consumer the importance of purchasing the product or using the service. Advertisements can be classified into different genres, and more specifically sub-genres, which are tailored to consumers’ basic needs. I have selected ads that fall under three genres – Financial Services, Sports Apparel, and Viral Marketing. Merrill Lynch and Northwestern Mutual are two fortune 500 corporations that specifically release ads into the financial services genre. Nike and Under Armour are two athletic supply giants that target the sub-genre of athletic apparel. Lastly, two viral product placement ads that I have …show more content…
Nike’s 1988 Just do it ad, was designed for the average person and not the typical athlete. They wanted a message to resonate in the minds of the American people that three commonly used words can have such an impactful story. This message would become the staple for their marketing campaigns, and encouraged consumers to live by their no nonsense attitude and overcome any obstacle at hand. In addition, Nike was the most influential viral brand placement in the movie Pain and Gain. Nike used the actor The Rock to always sport some form of Nike apparel, which attracted an audience that is infatuated with fitness primarily because that revolved around the plot of the movie. Ultimately, this was a very basic type of ad placement, so the age range and demographics are very general and broad. Under Armour’s Huddle Up with Cam Newton ad attracts a specific consumer interested in the story of Cam Newton, and how he became a successful quarterback. Although this ad has been created for a selective audience, it still brings the same message as Nike showing that all obstacles can be overcome. Lastly, Chrysler used Breaking Bad to assist the company roll out the new line of car models they had created for 2014. With millions of viewers tuning in to the Emmy winning show, Chrysler had quite the audience to appeal to. Consumer base was pivotal for Chrysler when they used ad …show more content…
To have an effective advertisement it must be shown through an appropriate medium, with a good design. Merrill Lynch used a short clip of a herd of bulls running through an open field while a narrator explains the deeper meaning behind the symbolism of the bull. This ad is not only simplistic, but it quickly and efficiently shows the audience the message that they are a long lasting stable corporation working to increase the success of the greater American people. Northwestern Mutual used a different design in their financial services ad to attract a similar audience. The brighter colors, middle aged man, sports equipment, and the slogan “A Winning Partnership” all attract many different types of consumers. Ultimately, the non-selectiveness of the ad is why the design was proven to be effective. Nike’s extremely simplistic Just do it ad has proven to be one of the most iconic slogans in all of marketing. The black background and white letter of this ad create a contrast in which the audience clearly sees the words, and can interpret them however they deem fitting. Furthermore, Under Armour’s Huddle up with Cam Newton ad to me is the least effective primarily because of how selective the audience and design is. The target market that this ad was directed towards is drastically smaller than any of the other ads that I have