Apart from the retail store, Nike has been improving their online store, integrating product messaging and sales channels into consumer-first digital platform. Nike is a front runner in this sector and has set an aggressive target for its e-commerce business that is projected to reach $7b by FY20 from $1.2b in FY15. Customers are able to access its site without any difficulties; the search bar is benefited from a predictive entry field, latest products are covered in a large carousel, and the transitions are slow and smooth. Each product has its own ‘acheter maintenant’ button. Below the navigation bar, Nike provides four informations regarding to its delivery (products can be return within 60 days, free standard delivery for all type of order, product pick up in the nearest store) and a 10% discount targeted for students. …show more content…
Customers are able to custom personalize their shoes by 3 steps; select a shoe model (prices of each shoes vary and are given as soon as the customer has made their election), modify the model (change the colors, add your name), Nike fabricates, and then it will be shipped to customers within 3-5 weeks. There are not any faults regarding to the checkout. Text boxes are at considerable size and autofill can be enabled. There’s an option to enable express checkout for future online purchases. All the checkouts happen in one single screen, which is effective for customer experience and speed. Nike is looking to leverage online as the point of intro for many of its products, and this will result in a strong marketplace when combined with retail and wholesale