Nike's Athletes: Nike Vs. Adidas

Both Nike and Adidas are well recognized sportswear companies have become dominant name in the marked throughout many places around the world. Teams, schools and sportswear industries can expect the best quality of products and services from the two brands. Nike is an international United States company manufacturer and it was founded by Bill Bowerman. Adidas is a worldwide firm that was founded in Germany by Adolf Dassler (Difference between Nike and Adidas, 2010). Athletes all around to word that play basketball, football, golf, soccer or any kind have worries about their performance being affected by the type of shoes or equipment they are wearing. There are points that go beyond of which shoes is better, and factors that can affect the

Nike is focused on a domestic market. The company is largely responsible for athlete’s sponsorships. Nike has a dominance when comes to advertising and marketing aspects. Adidas is traditionally focused on the European market. One of the reasons is because the company was started in Germany. Also Adidas has a big affiliation with soccer and sponsoring players. Recently Adidas Company increases their marketing by outsourcing their productions to other places around the world. The sports sponsored by Nike is worldwide spread, they focus in contracts with professionals athletes all around the world in any kind of sports that would have big return to them. The company tries to focus in signing the best of the best of each sport. Examples like Tiger Woods, Michael Jordan, Cristiano Ronaldo and the recent LeBron James millionaire contracts make Nike’s image quickly spread worldwide (Nike.com, 2012). Adidas is also a company that has focus in athletes to merchandise their products and services, however they Page

One of the biggest is that both companies focus in marketing through athletes. Nike try to have the best players in each sport, whereas Adidas look for team sports or events but also has dominance in soccer, the most famous sport in the world. They also are always trying to inspire athletes in their advertisement. Nike slogan is “Just Do It” which means that anyone can realize his or her dreams by just doing what has to be done. Adidas slogan inspire saying “Impossible is nothing”, anything can happen by working the hardest. Other similar case between the two largest sports manufactures is the clothing collections factor. Both companies do not want to keep their focus only in sports. They want to spread their names into jeans, sweater and polo shirt. They look for creating a style where people can be casual but comfortable. In the companies mind customers can be either a professional athlete or model, Nike and Adidas will response to the market by making a style to fit in within the person