Footlocker is an athletic retailer that maintains a product line that features brands with consumer loyalty. This holds value to its brand name and creates difficulty for other competitors. Over the years, Footlocker teamed up with the world’s athletic brand, Nike; and has sustained a strong business relationship with them. According to Nike’s stock report; Nike designs, develops, and markets footwear that is sold to retail accounts, and through a mix of independent distributors in 190 countries and has 322 domestic and 536 international locations. Footlocker purchases between 40- 85% of total merchandise from Nike. Nike continues to expand quarterly, and its companionship in Footlocker’s international outlets helps stimulate it expansion.