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Part I. Apply the Un Universal Intellectual Standards: In the article “Sweatshirts from Sweatshops” pertaining Cromwell College sweatshirts, the information collects from Cromwell Clarion. The first violation of the Universal Intellectual standards is the accuracy. For example, “WorldWeave observers noticed some children who appeared to be as young as eleven or twelve working with dangerous fabric-cutting machine”, and how could this information find out the age of the children by just looking at them? Is this even possible?
Poverty is a crippling situation which can stagnate the development of individuals. Insufficiency in a society can affect persons in more ways than one. Those experiencing a substandard way of living may not be able to obtain quality education which can cause a lack of sufficient employment. Lower paying jobs will more than likely not include quality health insurance for the employee.
Brands like Gucci, Louis Vuitton, and Chanel were all unable to reach the sales Nike had reached. I think I can explain why that is the case. Picture this, you are in a Macy's at the mall and you see to black long sleeve shirts. The one to the left is a plain black long-sleeve with no logo and let's say it’s about 14.99. The one on the right is a black long-sleeve with the Nike slogan “Just Do It” for about 39.99.
Capitalism and Poverty: Capitalism is the dominant vision of what shapes our society. It is a system that is almost made for some and those opposing the system are often seen as deviant. In Racialized Haunting by Lisa Cacho, talks about how a person’s death because they were “deviant”. “Even if we had attempted to circumvent the devaluing processes of race and gender by citing other readily recognizable signs and signifiers of value, such as legality, heteronormativity, American citizenship, higher education, affluence, morality, and respectability, we still would not have had evidence to narrate him as a productive, worthy, and responsible citizen.” (26 Cacho) Neoliberalism: Ronald Reagan brought this idea into place in the 1980s tying in
In the documentary, the workers for Nike lived in poor living conditions and they could not afford a lot. The money that they earned couldn’t not even last for day. So, it was very difficult to live off of that salary. Jim Keady and his friend played a huge role in this Swoosh documentary.
David Montero explains that in Sialkot, Pakistan there is a business, Saga Sports, that creates the Nike soccer balls by hand, the problem Nike has with the company is that they employ children to work in unjust conditions. “In November, Nike severed its contract with Saga Sports, its chief supplier, saying Saga's poor management exposes Nike to the threat of child labor and other labor violations,” (Montero). The chief executive of Nike is trying to reduce the amount of children that produce their goods in unfair conditions. The executive wants consumers to know that they are buying products that were manufactured the proper way of not having children make these items in appalling conditions that could threaten their health. The evidence suggest that working conditions is another reason that the United States consumers should not buy products that are made by
In 1990 Nike was alleged to have paid tens of millions of dollars into a private swiss account outside of the 160 million dollar sponsorship deal with Brazil, for the FIFA Cup ,that was already going through effect. This caused a huge uproar for the company accused of bribing officers that were put in charge of the deal. Nike denied ever having a part in that deal but this incident would come back as a recurring nightmare for the most influential Sportswear
In using these countries, Nike continues to realize huge profit margins due to the availability of cheap labor in these countries. This practice has led to a number of ethical issues over the years for the company, bringing the social responsibility standing regularly under
Nike spend a lot of money on marketing and creating products. Nike has created products with high quality in almost every sport around the global. Nike boosted their credibility and reliability, by manipulated uses of Ethos, Logos and lastly Pathos. I selected nike's ad because it on TV commercials. Nike's logo and slogan catches people's attention.
The sales of Nike and Adidas Group are around $ 13 billion and $ 9 billion in 2012. Both companies run in the long way for market share and compete aggressively for sponsorship of major sporting events such as the Olympics. Continuing sponsorship in the Olympics will help Nike achieve rapid sales growth in the future. Citation: (Soni, 2014)
Nike moves its factories to Indonesia, Vietnam, and China, when the cost in Japan became expensive. And the source of crisis is the working condition in these factories because of the accusation of poor condition, child labor, and widespread harassment
Simply put, Nike’s target market is mainly customers who have more concern for the quality and utility of the product than they have for the price at which the product is being sold. This helps to ensure that pricing never has to be adjusted downwards in attempts to woo in a larger number of customers. For any company to achieve success from the marketing strategies that it has put in place, it has to ensure that its strategy is flexible enough to keep up with the changing times and to also accommodate a large variety of customers. So as to do this, it is imperative that the products being produced by the company be innovative enough to exceed what is being provided by competitors in every possible way. Nike chose to take this into deep consideration and this resulted in it making a few changes on its marketing strategy.
This is due to Nike gets its merchandise generally from foreign manufacturers. To operate profitably, Nike need to get good value on products and supplies and, in turn, offer good value to its customers with accessible solutions. Publics: Many colleges and universities, especially anti-globalization groups as well as several anti-sweatshop groups
Nike has managed to shift their Manufacturing unit into Asian country’s were the labor is cheap to be exact wages of USD1 an hour were so little as one-tenth of those given in the US. No wonder that a pair of shoes which were sold for $150 in 1991 is made by indoasian women who were 58 cents a day but the situation has started to change and due to that reason the company has managed to minimize cost of production and not only double triple the the revenue as comparing to the year 1996. Finally we come up with promotion and advertising campaigns which became a grand success not only because they introduced sportspersons , they also introduced innovative ideas and wise strategies and the image of the Product, due to this process we can say that Nike targeted a huge no of audience and created a Prestigious brand which will be easily available for average people . they also came up with great tag lines such as ‘there is no finish life’ , and in the 1980 they changed it into “ JUST DO IT “ these quotes of tag lines are considerd very simple but very attracting and extremely encouraging for the customers .
According to UBS Securities, sports shoes priced between 170 and 250 Yuan are best sellers in China's second- and third-tier cities. This indicates that Nike will attract more customers in different social class. Lower income people could afford to buy their low-priced products. This as a result, Nike can meet the customers income and reduce their customer cost.
