ipl-logo

Nike Vertical Relation

1575 Words7 Pages

Now days with current unpredictable environments within which organizations operate in, organization are been forced to adopt various strategies that ensure their survival in the industries that they serve. In tense computation is present in market place. This essay is going to talk about the supply chain about a specific product .This product or the brand is Nike shoes. The supply chain consists of all parties involved, directly or indirectly, in fulfilling a customer request. The supply chain not only includes the manufacturers and suppliers, but also transporters, warehouses, retailers and customers themselves. Within each organization, such as manufacturing, the supply chain includes all functions involved in receiving and filling …show more content…

The relationship between suppliers and customers can be defined as the relationship between the supply chain partners and the business links in the supply chain. It usually results to strong business links. The two main types of relationship of any supply chain are vertical relations and horizontal relations. Nike's vertical relations are relationships existing between firms that are in the supply chain for example distribution retailer and manufactures. The scope of vertical integration ranges for the production of the product to the replenishment of the product in the retailers or distributors shelves. For Nike vertical integration it exists in the supply chain is between the …show more content…

Every partner has a significant role to play in the relationship since any partner pulling out would normally mean that the supply chain cannot be complited.The second type is the horizontal relations. On the other hand include business relations between firms that have parallel positions in the logistic process. In this type of relations, different firms collaborate with in order to achieve a set main objective which will be different depending on the task at hand. In Nike's case, the company places much emphasis on this type of relations since they are the ones that make company remain competitive market that the company operates in. Nike's horizontal relation consists of various suppliers, distributors, retailers and manufactures. The next phase the overall cost structure of the product, average profit margins. Keeping a tight grip on costs is critical to any company’s profitability and for shareholder returns. Some of NIKE margins are lower than those of its competitors. The company’s gross profit margin, in particular, has trailed that of its rivals Under Armor VF Corporation Lulu lemon Athletic and Adidas. Also NIKE plans to expand its gross profit margin by an average of 0.3% to 0.5% per year

Show More
Related
486 Words | 2 Pages

The concept of vertical integration received an immense

Read More
1532 Words | 7 Pages

Corporate Strategies Vertical Integration Verizon implements a value chain analysis to understand the parts of the daily operations that create value, and those parts that do not. The value chain analysis is used to determine the level of competition, the type of products and services the consumer needs, and to figure out the ways that Verizon can stay sustainable and remain the market leader in the industry. This is vital because if done correctly Verizon will be able to gain high returns within the telecommunications industry by creating greater value to the customer. Verizon breaks their value chain into primary and support activities. The primary activities are research and development, infrastructure, marketing and sales, and customer

Read More
620 Words | 3 Pages

The road to becoming a legitimate competitor has been tough, specifically because of the competitive nature that exists between firms in the same market. The market structure, determinants of supply and demand, and future outlook of the company can help us see the state and performance of Under Armour. Under Armour’s is an example of a monopolistic competition, meaning they have aspects of a perfect competition market structure, but their products are not the same as its competitors. As mentioned above, Under Armour’s main competition is both Nike and Adidas. Recently, Adidas has

Read More
1158 Words | 5 Pages

Their swoosh logo and "just do it" slogan are highly recognized among the public. Innovation is the key aspect to Nike's competitive advantage. According to an article posted in Chicago Now, Nike President Charlie Denson said, "Our ability to be authentic, stay connected, and remain distinctive through innovating across all areas of our business is a definitive competitive advantage." The Nike Corporation prides itself in being a leader in their industry because of their innovation, and protecting these ideas with patents. Nike currently has approximately 3,750 patents to this date, which is way more than any other competitors including Adidas and Under Armour which are in the same

Read More
1271 Words | 6 Pages

To begin with, it is crucial to identify the industry. The athletic footwear and fitness apparel industry constitutes of somewhat 25 companies which offer sportswear, sports accessories, sports footwear, and sports equipment. Some brands even offer casual wear. Competitors in the industry have relatively high prices due to their products' durability and innovated materials used in manufacturing them. Porter's five forces which will be used in the analysis below are: competitive rivalry, bargaining power of suppliers, bargaining power of customers, threat of news entrants, and threat of substitute products.

Read More
1255 Words | 6 Pages

When a person hears or sees the word America, what do they think? America is a country that almost everyone in the world knows about because there are certain words and phrases that can be used to describe it. Some common terms are sports, equality, the melting pot, powerful, freedom, hard working, and some more. All of these words make up what is known as the American Identity. This American Identity has been built up over time by people’s actions and thoughts.

Read More
784 Words | 4 Pages

Goals Nike focuses on pursuing opportunities and improving their product to enhance the human potential. Thereby they create product, services and experiences for athletes helping them overcome limitations such as climate and road types. Core Competency and Sustainable Competitive Advantage Nike’s have maxims to help Nike employees to create better products and provide better services for the customers. Henceforth creating better customer value compared to companies.

Read More
789 Words | 4 Pages

Simply put, Nike’s target market is mainly customers who have more concern for the quality and utility of the product than they have for the price at which the product is being sold. This helps to ensure that pricing never has to be adjusted downwards in attempts to woo in a larger number of customers. For any company to achieve success from the marketing strategies that it has put in place, it has to ensure that its strategy is flexible enough to keep up with the changing times and to also accommodate a large variety of customers. So as to do this, it is imperative that the products being produced by the company be innovative enough to exceed what is being provided by competitors in every possible way. Nike chose to take this into deep consideration and this resulted in it making a few changes on its marketing strategy.

Read More
1301 Words | 6 Pages

Probable factors that could affect Nike’s business judgements are a range of demographic, social, economic and political. A few have already started to transpire, though others are purely likelihoods. External factors affecting this mix is one of the most common, technology. Before Nike releases its brand new product line to the market, it’s always prepared to authorize that whether or not there has been any sort of major advances from the other competitors that would tracker its launch. Thus they must time this carefully, as other competition may demand to shadow its release with their marketing

Read More
1368 Words | 6 Pages

Competitors: PUMA, K-Swiss Inc., LaCrosse Footwear, Inc., Dick 's Sporting Goods, Inc., New Balance Athletic Shoe and Adidas – (Adidas have currently branched out into customization of footwear products. To sustain its competitive advantage over competitors, Nike has to take this to consideration). However, a large number of competitors in an industry usually indicates lots of demand for the products or services provided and this will help Nike to succeed in the long run. Suppliers: Nike outsources almost all of its footwear production to independent third party suppliers. As Nike has a minor control over quality of the products.

Read More
702 Words | 3 Pages

Nike has sustained positive revenue in a worldwide market focusing on a healthy and active lifestyle. For the past 3 years Nike has gained a gross profit ratio of 8.73% in fiscal of 2013, 10.28% in fiscal of 2012, and 8.28% in 2011 . Thus showing the financial power Nike has, well the firm holds a net income of 2.5 billion in the fiscal year of 2013. Nike’s largest product category is footwear, representing over 55% of the companies revenue. Nike uses their financial resources ability to obtain large advertising plots, whether it is a commercial on television, advertisements on the Internet, or product promotion in athletic facilities.

Read More
1424 Words | 6 Pages

Nike has managed to shift their Manufacturing unit into Asian country’s were the labor is cheap to be exact wages of USD1 an hour were so little as one-tenth of those given in the US. No wonder that a pair of shoes which were sold for $150 in 1991 is made by indoasian women who were 58 cents a day but the situation has started to change and due to that reason the company has managed to minimize cost of production and not only double triple the the revenue as comparing to the year 1996. Finally we come up with promotion and advertising campaigns which became a grand success not only because they introduced sportspersons , they also introduced innovative ideas and wise strategies and the image of the Product, due to this process we can say that Nike targeted a huge no of audience and created a Prestigious brand which will be easily available for average people . they also came up with great tag lines such as ‘there is no finish life’ , and in the 1980 they changed it into “ JUST DO IT “ these quotes of tag lines are considerd very simple but very attracting and extremely encouraging for the customers .

Read More
2130 Words | 9 Pages

The strength of high price product strategy is that Nike can earn more on each single item. Also, it can ensure the quality of the products. The low-priced products policy could widen the customer group and attract more buyers to boost the sales. The weakness of selling premium is that only high-end buyers could afford to buy it.

Read More
771 Words | 4 Pages

Process Drive to achieve functional excellence and integration across all major processes. - Core supply chain processes driving the business. - Best in class approaches to our core processes (manufacturing, integrated demand planning, procurement, cycle-time, compression, dynamic deployment) - Bulk linkages with suppliers and customers. C. Organization Providing the critical success factors of cohesion, harmony and integration across organization entities - Level of cross functional integration is required to manage core processes effectively - Leverage cross-company skills and abilities - Performance measurement and reporting structure help to achieve objectives D. Technology Empowers the Supply Chain to operate on a new level of performance and is creating clear competitive advantages for those companies able to harness it.

Read More
2323 Words | 10 Pages

Pizza Hut was established by Dan and Frank Carney in Wichita, Kansas, USA in the year 1958. Pizza Hut Inc. is one of the prevalent pizza companies worldwide. It was a subsidiary of Pepsi Co Inc. from the year 1977 – 1997. It is a wholly owned subsidiary of YUM! Brands since 1997 to present.

Read More

More about Nike Vertical Relation

Related Topics

Open Document