Matthew Malin Professor Katie Friedman English 100 3 October 2014 The Nissan Cube: Define Your Reality The information age has fragmented our society. With the rise of online communities, like minded persons are free to live in echo chambers free of dissent or disagreement. As a result, people are allowed to slip in solipsism where only the reality of the self matter. The Nissan Cube is an odd looking car that is highly polarizing. The vehicle is either reviled for being ugly or it is loved for its perceived quirkiness. The Nissan Motor Corporation's, marketing of the Cube has focused on this weirdness with slogans like, "Symmetry Sucks" (Read). Such slogans are advantageous for Nissan because they are casual and light in tone and they suit the target demographic of younger people well (Elliot). Unfortunately for Nissan, their advertising campaign was too anemic to allow for the vehicle to remain in their North American lineup for the year 2015 (Paukert). My advertising campaign will market the Nissan Cube in a slightly more serious and philosophical way by …show more content…
First, I will the emphasize the economic benefits of owning a Cube. The Cube's low selling price of less than twenty-thousand dollars and its excellent fuel economy, reflects the economic reality that its target demographic faces. The key element of my advertising campaign will aim to add a degree of intellectual depth over Nissan's original campaign. Through the lens of my campaign, the Cube shall be viewed as a creative space into itself. Within the Cube, the driver will find a sanctuary of their own making. It is a safe place where they can retreat in times of stress and a place where memories are made. Thus the slogan of my campaign is, The Nissan Cube: Define Your Reality. My campaign and its slogan are a reflection of the self-expressive streak in the Millennial