Picture a plate loaded with fresh and hot french fries at the local diner, a crispy corn dog from the State Fair, or a hot dog at a ball game and there is one common denominator in condiment form. Ketchup, while a simple condiment using only tomatoes, sugar, vinegar, and various spices, is a popular condiment in households everywhere across America. This Heinz ketchup advertisement effectively convinces viewers of the brand's superiority through its bold 'No one grows ketchup like Heinz' claim and attention-grabbing use of bright red color, emphasizing the brand’s commitment to quality ingredients and homegrown tomatoes, as well as showcasing the simplicity of the recipe through the use of a simple, but fun picture of a tomato leaf on the bottom …show more content…
Heinz is a popular condiment brand in stores, having first appeared on shelves in 1876(Heinz.com/ourstory), therefore it is very recognizable. By using the typical label but adding the words ‘no one grows ketchup like Heinz’ the ad uses a clever mind trick to grab readers’ attention to get a message across at the same time as pulling up memories in the brain. People will associate that particular label with Heinz, but will also read the words and take in a different message. With the target audience being so broad, because people of all ages, ethnicities, and classes use ketchup, the ad goes for simplicity and a matter-of-fact statement. People are more apt to believe that Heinz grows the best tomatoes with which to make ketchup because in many instances less is more. A simple picture, a simple statement, and a simple recipe are all examples of simple reasons to trust Heinz and believe the marketing ad about the homegrown tomatoes in the ketchup brand. Tomatoes are a staple in a balanced diet and the Heinz ad seeks to appeal to the simplicity of using one main ingredient in a