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Nonprofit Organization Essay

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5 Tips that Can Help Your Nonprofit Organization Market Better
In today's economy, it is getting harder for people to open up their wallets to help a good cause. Here are 5 tips that Ajdin Sejdia Shares and which may help your reduce your marketing cost while maximizing the people you reach.
#1 Define your target market:
This is a key aspect that can help reduce your mailing cost or even the man hours you take to reach out to people, who may not even fit who you are trying to reach. This allows you to stay focused with what or who you may represent. If you are reaching out to the right market, you will see less negative responses and more positive results. In a nonprofit organization volunteers take time out of their busy schedules to help. …show more content…

This is a key way to get people to find your organization by word of mouth, which is still known as the most effective way to market to the public. This will keep your followers up to date on events, local outreach programs, and even ways to get involved. When I teamed up with an organization in college, we were short on funds and wanted to reach the community around us to let them know we were there to help. We created a online awareness drive over Facebook to reach out to the students and faculty. Since most of the faculty lived in the area, this also allowed our message to start to spread around the community, and led to over 600 followers and page likes. Not bad for an organization that started out with 5 …show more content…

This is also a good outreach to get mailing addresses, email addresses, and by doing giveaways or freebies, it will get you more contacts for little cost. The organization gets recognition by the local community for its work and you get the word out faster. This was especially important for non-profit organizations that are looking to expand in a local fashion. We set up tents at a local community days and had a small free giveaway as well as donations from local businesses that we used to get people to stop by, and that brings us to the final

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