Nordstrom is known nationally for their excellent customer service; the company succeeds in this service by empowering each employee starting the day they are hired. By hiring only, the people who will help to support and carry the Nordstrom brand of excellent customer service, the company service will increase without much effort. Each customer is trained to make each moment right for the customer. To make these numerous moments right, they are encouraged to make them personal. The salesperson goes above and beyond to make sure you are being helped and answers to any and all questions are available. Initially walking into a Nordstrom store, each customer is greeted with a friendly offering of assistance. Whether it is a short trip or a long …show more content…
Nordstrom now gets 21% of its revenue from digital sales (Fortune). Their lead over all other retailers in e-commerce could be a result of their investments in companies such as Trunk Club (a men’s styling company) and HauteLook. Both companies offer online services to men and women, available 24 hours a day, every day of the week. Both the Trunk Club and HauteLook let men and women, the convenience of shopping twenty-four hours a day, any day they would like from the convenience of their own …show more content…
Mobile paying in-store has been a major way that Nordstrom has evolved in technology. The ability to pay by mobile eliminates not only the need for cash registers but also the need to wait in line to pay. With each Nordstrom and Nordstrom Rack employee holding a mobile device, they can easily help any customer in the store can make a purchase, in whatever department they are located. Their thought is, why wait in-person if you don’t wait online? These two areas of technology are just two ways that the company increases their online presence, as well as their customer service on a day to day basis. 2.2 Competition (Brooke) Nordstrom is one of the leading retail stores in the fashion industry. Being such a large industry, there are many competitors, some including Neiman Marcus, Saks Fifth Avenue, and Lord & Taylor. Nordstrom, being a high end retail store segments the company from the many department stores such as Macy’s and JcPenney, due to higher quality market they cater to. Neiman