Any successful franchise contains strong competition. Some competitors of Menswear at Nordstrom include, Saks & Company, Brooks Brothers, Bloomingdales, and Neiman Marcus. One of Nordstrom’s menswear leading competitors is Brooks Brothers. Brooks Brothers is a fashion company that specializes in quality-oriented formal wear, dress wear, and suits for men. Nordstrom and Brooks Brothers are head to head with incoming profits within the dress wear of the Menswear sector. Brooks Brothers offers exceptional suits for a valuable price. Brooks Brothers is known to be more pricier than Nordstrom. Although, Brooks Brothers is sold within Nordstrom and because of that, the Brooks Brothers suits there are not as quality-oriented as the actual store itself. …show more content…
If a purchase occurs at the menswear section in Nordstrom, they also offer free shipment options to the customer. This adds experience and value to their time with menswear at Nordstrom. Another strength for the menswear section at Nordstrom is that it offers custom suits, at the Trunk Club. Most consumers do not realize that they can go into the menswear at Nordstrom and purchase a suit specifically made for only them, accommodating their measurements and their feel for the look of the suit. This makes the purchase much more valuable to the consumer. This is also fast and easy for the male consumer, who does not enjoy spending time in stores searching and shopping; which studies have shown. Another strength that Nordstrom Menswear provides is a vast variety of brands. By providing a variety of luxury to affordable but pricey designers, it allows the male consumer to shop for what best fits his personality and look. For example, if the consumer is a younger demographic, just starting out at a new business with a start allowance, he would probably shop with Ralph Lauren or Tommy Hilfiger. If the male consumer is an older and mature demographic, set in his career, he might choose to