North America’s Head LUSH Office is located in Vancouver, Canada, where they conduct the majority of their operations in–house. These operations including marketing, web, content, copy and graphics, finance, IT, HR and retail support, mail order, customer care, shop design, construction, merchandising, windows, and manufacturing and distribution (Shop the LUSH Range). The management team includes three professionals who oversee all 800 stores across the world. Mark Constantine is one of the Co-founders of LUSH as well as the Managing Director. Margaret J Constantine is one of two directors at LUSH. Andrew Gerrie is a director as well as CEO at LUSH Cosmetics Ltd (Lush, 2012). LUSH does not have a traditional marketing department. LUSH …show more content…
Their total current assets are also almost £10,000,000 less than their total current liabilities at £68,843,000 (Lush Cosmetics Limited, (2013). This means that LUSH may have issues paying its bills on time. LUSH pays out bonuses to its employees and the owners even spending company money to organize music festivals for their employees. Based on this, it seems that LUSH is willing to forgo maximum profits in favour of trying to satisfy their employees. According to a group of individuals who had access to the company’s 2013 financial accounts, profits could have been around 10% higher if they had not taken these steps (Lush Cosmetics, …show more content…
LUSH marks its well known “black tub” products with stickers of the human creators of the product being sold, a unique strategy used to communicate the creator and ingredients to customers. Most LUSH products are to be stored at room temperature, with the exception of their Fresh Face Masks. These masks are to be refrigerated due to the absence of preservatives and the main ingredients being fruits and vegetables (Teather, 2007). Stores do not typically sell products older than four or five months and most products have a shelf life of approximately 14 months. Lush is renowned for producing natural handmade soaps, shampoos, shower gels, lotions, moisturizers, scrubs, masks and other cosmetics for the face, hair, and body. Lush produces solid shampoos as well as "Bath bombs" which are solid balls of sodium bicarbonate. When exposed to water, they fizz and deliver various scents and effects on the skin. “Bath Bombs” alone contribute to over 50% of sales (Bath Bombs,