Running Heading: NORTHROP GRUMMAN: TOWS ANALYSIS AND EXECUTIVE SUMMARY
NORTHROP GRUMMAN: TOWS ANALYSIS AND EXECUTIVE SUMMARY 2
Northrop Grumman: TOWS analysis and Executive summary
Mark Morgan
Embry - Riddle Aeronautical University
MBAA 635: Business Capstone Course
Dr. Heather Strouse
March 1, 2016
TOWS analysis
Internal
External STRENGTHS ? S
Innovation
Large Financial Assets WEAKNESSES ? W
Overdependence on the US
Decline in Defense Spending
OPPORTUNITIES ? O
Rising Homeland Security
Growth in global aerospace and defense market
SO STRATEGIES
S1/O1 ? Northrop Grumman can start focusing product and service innovation capabilities
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With large financial assets that the Northrop Grumman has advancement in the ever growing market growth in the aerospace and defense market so show growth. Northrop Grumman?s new Triton unmanned system, has expected sales in the market growing at a rate of fifteen percent this year as compared to the previous two years at ten percent.
WO STRATEGIES
W1/O1 ? With the overdependence on the US, Northrop Grumman can shift their attention to the ever-growing concerns of Homeland Security both in the US and abroad, to secure stronger foothold in the growing market. With the emphasis of seaports and transfer stations that can offer front line defense against terrorism, illegal cargo, drugs, and weapons of mass destruction.
W2/O2 ? Major declines in defense spending can dramatically hurt Northrop Grumman financially; growth in global aerospace and defense market focusing on allies and foreign governments can be a new focus, offering new products to services the needs of that nation?s request.
THREATS ? T
Intense
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The organization itself is vertically integrated with a dependence on the supply chain network, so for Northrop Grumman to maintain and continue the success the organization makes sure that the raw materials, parts, and electronic components are dependable and come from reliable sources (Northrop Grumman Corporation,