Marketing Recommendations In this paper, I shall be discussing the marketing and operation strategies of the NSL Company. I shall start by stating the mission and vision of the company. The company's mission statement is: Soccer League Network (SLN) is dedicated to providing the highest quality soccer entertainment. The Company's vision statement is: Sportsmanship, Diversity, Integrity, and Personal Accountability Products and services The Soccer League Network (SLN) is an entertainment company that organizes, promotes, and manages live soccer games. According to research, Soccer is currently the most viewed sport globally and has a steady annual increase in viewers (Peters, 2010). SLN will break into the industry and work alongside strong competitors such as NBC, ESPN, and Univision, who currently split TV rights for major league soccer in America (Peters, 2010). We will provide the highest quality soccer entertainment. SLN is optimistic and confident in its ability and has plans to expand its entertainment sector to England and Spain, who house the top three soccer teams in the world, in terms of revenue, for the 2016-2017 season (Chanava, Desbordes & Lorgnier, 2017). The company intends to offer the best to the soccer viewers around the globe. In their expansion program, their product will be far much better than that …show more content…
The consultants of Group 3 will hold executive vice president positions responsible for separate departments. The executive vice presidents will create specialized teams of employees who shall be responsible for completing functional goals and objectives. They shall also be responsible for team productivity which shall drive the agenda of the company. This organizational structure shall help in ensuring that the company succeeds in meeting its goals and objectives (Robbins et al.,