After extensive research, I have concluded that Mobile Marketing Inc. should go global with their newly developed product. According to the Pew Research Center survey, “smartphone ownership is nearing the saturation point with some groups: 86% of those ages 18-29 have a smartphone, as do 83% of those ages 30-49 and 87% of those living in households earning $75,000 and up annually” (Anderson, 2015). Based on the Pew Research Center as my justification, I propose that our worldwide target market should focus on the middle class working adult ranging from ages 18-49. According to a Bloomberg L.P. (2016) report based on the most recent 2009 statistics available from the ITU World Telecommunication/ICT Indicators Database, there are three regions, …show more content…
In Europe and The West Indies, consumers use social media, mainly Facebook, for shopping, connecting with others, and following specific brands. “The major difference between the Arab responders to the survey and the rest of the world is that people in MENA largely use their social networks to share their views on politics and religion” (Karasapan, 2013). Social marketing will play a significant role in the success of the product. There are three common network uses these regions share. The three common uses are checking email, visiting social networks and watching videos. According to Google’s Consumer Barometer application (2016), all three areas also share a trend in buying and researching products offline, though there are still some individuals that investigate online and offline before purchase. Knowing these similarities provides us with the necessary information to implement several marketing strategies and promotions that will include all targeted demographics in each region. We can also determine which marketing strategy to use when purchasing. I will even go as far as proposing that Mobile Marketing Inc. develops the most secure Smart Phone with the first ever satellite phone capability, 24/7 phone service anytime, even during emergencies. What is needed for the future of all cell phones is the security. With all phone transactions expanding, there is a higher risk, vulnerability, and concern of being hacked. We should take advantage of these regional opportunities for the mobile