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Nucor Corporation And Ken Iverson

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Texas Southern University The Jesse H. Jones School of Business (JHJ) MGMT 670 ? Global Strategic Management Sunday , February 12 , 201 7 Nucor In 2013 Case Professor: Johnnie Williams Nada H. Guzaiz Case Analysis: Nucor In 2013 History, development, and growth of the company: Nucor Corporation treated as largest steel manufacturing company among all steel manufacturers. Nucor produces approx 27 million tons of steel every year. Nucor Corporation is the United States-based firm, and Ken Iverson was the founder and first Chief executive officer. The pillars of Nucor Corporation were grounded in 1960, and currently, serve nine states of United States. Nucor Corporation has approx 21000 personnel. It enjoys huge …show more content…

Nucor Corporation earned strong brand image in local and international both steel industries, because of providing high quality and safest steel to the end customer. Nucor Corporation enjoys huge economies of scale because it purchases huge metal scrap and produce quality steel products and deliver to the customer at low cost. Weakness: Nucor Corporation bears high shipping expense because most of the steel production sells outside the United States. Nucor Corporation performs its operation at one line of production and does not have product diversification, so Nucor Corporation earned revenues based on only steel products. The major portion of steel products revenue earned by sales in the United States, so the company direct effects if any economic crisis arises in the United States. Nature of the external environment surrounding the company: The threat of new entrant is low because there are only a few companies exist in steel industry which has high technical plants, and new entrant needs to have a huge capital investment in term of cash and machinery

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