Currently, Nutrisystem, Inc is the second largest company in US weight loss service industry, which owns 27.3 percent market share. (IBISWorld) In this industry, there are three major players, which own 66 percent of total market share. Currently, Nutrisystem, Inc is the second largest company in US weight loss service industry, which owns 27.3 percent market share. (IBISWorld) Weight Watchers International, Inc. and MediFast, Inc. are the biggest competitors in US market. Weight Watchers International, Inc. and Medifast, Inc. focus on providing weight loss programs with healthy food online and offline. Other than Weight Watchers International, Inc. and MediFast, Inc., Nutrisystem now mainly focuses on home-delivery meal plans with low-calorie …show more content…
is the only company that has offices or headquarters in the global market. Weight Watchers International, Inc. currently operates in 19 different countries. However, Weight Watchers International, Inc. does not operate in China. Indeed, none of Nutrisystem’s competitors operate in China. But, if Nutrisystem begin to develop in China, all those companies could be Nutrisystem’s top competitors, especially Weight Watchers International, Inc. Weight Watchers has the advantage of international expansion experiences. It will help Weight Watchers International, Inc. expand their brand faster than the others. On the other hand, Weight Watchers International, Inc has not gone to East Asia yet. Because of eating habits differences between Eastern and Western, all companies need time to develop and design their menu before entering into the …show more content…
These means of entry can be categorized into either physical stores and online suppliers. Some of the biggest supermarkets are as follows: China Resource Vanguard Co., Ltd., RT-Mart Shanghai Ltd., Lianhua Supermarket Holdings Co., Ltd., and Wal-mart (China) Investment Co., Ltd. (“China: Top 10”). Additionally, Nutrisystem’s products are already carried by Sam’s Club and Wal-mart. Nutrisystem could start by supplying their products through Sam’s Club and Wal-mart and then move to start selling their products at the aforementioned retailers. Although these retailers are huge, e-retailing has grown significantly in recent