Obama Ethos Pathos Logos

The former President of the United States is considered as one of the greatest orators of the modern times. His speeches are electrifying, and they are full of humility, inspiration, stories, and anecdotes. His speeches communicate empathy for diversity and advocates for solidarity. Much has been said about Obama’s brilliance and willingness to talk in public about issues that are rarely talked about. During his campaigns in 2012, Obama’s aim was to communicate his desire to take America to a better place as well as improve lives of Americans. In the speech, Obama uses anaphora, comparison of events, images, ethos, logos, and diction to communicate his message.
In the advertisement Obama says that voting is not just about a political party;

Ethos is an ethical appeal to the public to convince them of one’s character or credibility. Obama has used the right language to sound unbiased to the audience. In the advertisement, Obama uses terms such as ‘if we do that our economy.,’ ‘We tried that top-down approach,’ and ‘So we can afford to invest.’ In all these phrases, Obama does not include himself alone, but the audience is included as well. Including people in the promises makes them feel that they are charged with the responsibility of directing their nation, and they have the power to control the change that they want to

When Obama talks about his plan for growth, an image of him interacting with the middle class appears, when he talks about investing in educating a photo of him with a young girl and lot of books appears, and another picture of him with people who are probably manufacturers appears. Use of images in the video creates a vivid picture in the minds of the audience of what the speaker is talking about. Additionally, he shows confidence in what he is talking about, and he uses gestures. Gestures are important because they amplify what the speaker is saying and make the audience understand what is being spoken about and believe in the message. Gestures should not be used too much, and Obama uses them minimally to avoid distracting audience from the message of the