The obstacles for Biggest Online Publishers in the Ad Industry The current business landscape is full of potentials and massive business opportunities in the field of digital advertisement. However, the sector is also not with barriers. A massive competition in the field is due to low or no entry barriers. This has brought many small players in the industry along with mid-level and big agencies that are already beginning to disrupt the industry. Apart from creating a highly unorganized sector, a massive number of agencies is the reason of declining ad revenue. The biggest online publishers, on the other hand, trying to bring up new innovations which is incurring further disruptions in the industry. Inefficiency in content creation is where