Most of us have probably, at one time, seen the Old Spice commercials. One commercial, in general, has become a very well-known one recently called the " Mom song. ' This commercial is in a series of commercials named " Smellcome to Manhood. ' These commercials began in 2014 during the NFL playoff games and have become some of the most popular commercials on T.V. and the internet. Within a day of its airing, the term " Old Spice " was tweeted over 50,000 times, and the video has had over 1 million views of its posting on the internet. Some say it's funny, others say it's creepy. In any case, this commercial has the internet buzzing. What is it about this ad that made it so appealing? Although this commercial doesn't realistically depict …show more content…
As the commercial continues, more moms enter into the song as they follow their sons throughout their day. As the commercial progresses, the methods of stalking the sons get a tad bit crazier. From one mom popping her head out of the sand on the beach, to another one falling a tree. While they stalk their sons, they're singing about how Old Spice has made their boys into men, and now they're misbehaving with the women they are with. Most of the guys end up with attractive women. The guys also look to be in high school or college. So we can infer that the target audience would have to be ages that are in high school or college. Old Spice ends this commercial with the Old Spice spray can display and then the signature whistles with " Smellcome to Manhood " written above it. Throughout the commercial it is emphasized on a mother's grief at how fast their sons have matured and they all blame the same thing, Old Spice. The underlying message Old Spice is trying to convey is that if you use their product then you will finally become a man and will allow you to pick up attractive …show more content…
While Old Spice is known for having off the wall commercials, this commercial has become a masterpiece as it uses the fear of mothers to show that their product has made their " little boys " into men. The reason this commercial is so effective is because it cleverly combines all appeals (ethos, pathos, logos) and also incorporating a somewhat creepy, yet humorous, mood to the commercial. In an interview for the marketing director of Old Spice, John Sebastian for an article written by Jeff Knack, Sebastian says " Knowing that we had some pretty awesome innovations. We set out to talk to a younger target of 12 to 24 year olds.”. (par. 8) He also stated that this commercial could also appeal to moms that also buy this