Omaha Steaks Omaha Steaks International, Inc., also known as Omaha Steaks, produces, markets, and distributes steaks, gourmet foods and red meats. Omaha Steaks started its first retail store in Omaha in the year 1976 when purchasing a product from the company was restricted to eating at few restaurants that sold their products, or ordering meats from its mail-order catalog. Omaha Steaks went through another extension phase in the 1980s and 1990s, consolidating administration and marketing in two latest buildings. In 1985 the company started doing business beyond Nebraska, launching retail store in Houston. Omaha Steaks now has over 85 retail stores in 29 states. One more part where Omaha Steaks strived on expanding was its corporate sales unit, which it extended ahead in the mid-1990s. Omaha Steaks started a separate corporate catalog that was aimed on corporate buyers who were previously customers. The endeavor soon started to pay off for Omaha Steaks. In just two years, the company was capable to grow its corporate sales by 50 percent. Facts about Omaha Steaks …show more content…
Omaha Steaks is a fifth-generation, privately held family business, which is at the present one of America’s biggest marketers of beef. Omaha Steaks also owns an associate company, World Port Seafood. Omaha Steaks are shipped straight to customers packed in insulated coolers chilled with ice. It also runs retail stores, which carry the similar products as offered via mail order. The company uses an assortment of marketing techniques, which includes mail order, telesales, telemarketing, retail sales and Internet-based sales. Besides its retail stores, food-service operation, catalogs and direct mail, Omaha Steaks also has business-to-business gifts and incentives, special markets and a