Considering the products already being offered in the market, the idea to refine a product who completely satisfies the parent's needs open the doors for the Interactive Baby Swing. The vision behind this shopping product is the idea from experienced parents to help new parents achieved their goals without the struggles. We decided to take an item we need every day and refine it to provide maximum satisfaction. Our materials used in the developing of the product are considered based on the quality, durability, and safety for the most adorable person in our lives, our babies. Our product will be available in selected department stores. All parents will have the opportunity to test the quality and all other characteristics of our product, as …show more content…
Our brand will gain the reputation for excellent quality and complete safety. What differentiates our product from the rest? Approximately 60 percent of parents today use technology to check on their kid's activities of ages between 13 to 17 (Anderson, 2016). Our Interactive Baby Swing will provide the same peace of mind of their babies even while they are involved in other activities around the house. According to Parker (2017), a monitor camera and the swing are necessities for parents. It will also allow any parent to customize our product by adding or removing features to meet their needs. The Interactive Baby Swing is very different from the competition. It is unique because parents can customize and make this swing their very own personalized swing. Not only will the seat provide a womb feel-like for the newborn, but also the parents can add personalized touches such as favorite team logo or a special theme the parents have for their child at home. Having these different features will provide the opportunity for new parents who want to go all out and have the safest and most personalized …show more content…
Our Interactive Baby Swing's packaging will be able to meet the shopper's expectations. Our baby blue and white colored boxes are attractive and soothing. It provides the necessary information to make the shopping experience simpler to the consumer. A single, not bulky box with a handle offers the space-saving advantage and convenience for the trip to the car. Our labels provide the necessary information about our product's safety and easy assembly. This will not only dissipate any concerns, but it will also make their decision to pick our product off the shelf a whole lot