In section 1.1, entrepreneurship is discussed through different angles and entrepreneurships personality traits are established. It used to be a lot more common for the majority of entrepreneurs to be male, but in recent years the number of female entrepreneurs in the world has been on the rise and there are many amazing success stories to be heard from some of these wonderful women. I have chosen Oprah Winfrey as a case in-point for my study. Although she possesses the traits portrayed by the historical image of an entrepreneur, she also has multiple various other characteristics in her personality that has made her what she is today. Aspiring entrepreneurs, especially females, can learn so much from Oprah. Her success is no accident. The …show more content…
She's a media mogul with a constant drive to follow her instincts. According to her, a person has to take charge of his/her own life and one cannot expect others to do things for you. She thinks that one should own his/her life and if it’s your life to live, you must give a minimum of 100% effort in whatever task you aim for. She believed that true wisdom lies within following one’s instincts. By the end of the 1990s, Winfrey's $415 million empire had made her the wealthiest woman in showbiz and one of the most influential personalities in the TV …show more content…
Her talk shows were more subtle, kinder and truly informative. During the 1990s, the airwaves became flooded with talk shows, but Winfrey's ratings continued to soar despite the increased competition because her innovative idea of a talk-show format gave her a competitive edge and became her Unique Selling Proposition (USP). In her shows, she empathized with people in trouble and emphasized solutions to the problems her show revealed, instead of wallowing in the mire of sensationalism. Her style created a huge impact and she went beyond being merely a talk-show host to become a shaper of American culture. Inspired by her success at WTVF-TV, Oprah left college during her senior year, thereby taking a huge social and financial risk for herself, to accept a position in Baltimore with WJZ-TV as co-anchor of the evening news. But this decision soon back-fired as she found that hard news wasn't truly her forte. Being a deeply empathetic and genuine person, she had difficulty distancing herself from her work, often having to resist her emotions while reporting stories that touched her heart. Unable to get past this emotional connection to her subjects, she was fired. On her own show, Oprah has always pushed the envelope. She's not been afraid to take on big controversial issues, but ultimately, they catapulted her further up