. Organization and issue The organization being selected here is United, an airline company; the organizational issue that adversely affected productivity selected for review is the relatively recent merger of United and Continental. In this merger, even though United was the dominant partner in buying out the other airline, there were still problems caused by the necessity of merging two bureaucratic organizational cultures. United, being a venerable company has a significant level of bureaucracy. “In March 1928, Boeing Air Transport, National Air Transport, Varney Airlines and Pacific Air Transport combined as United Air Lines, providing coast-to-coast passenger service and mail service” (How, 2015, p. 2). United has needs of resolving …show more content…
United does have a strong corporate culture on paper, but in terms of application to reality, the record is more mixed. The company is established in the industry in a manner that is long term, leading to the perception of the development of monolithic bureaucracy over time, versus the relative speed and flexibility of some more recent competitors such as Southwest and JetBlue. On the other hand, United arguably has more brand recognition than those companies, which is an internal strength that it can bank on culturally, as a core competency, in order to meet the challenge of the future. “While a core competence is something a company does well internally, what makes it a core competence, as opposed to just a competence, is that it is central to a company’s competitiveness and profitability rather than peripheral” (Thompson and Strickland, 1997, p. 128). United must produce an integrated and unitary corporate culture, but this task is being complicated by the fact that its longtime rival Continental had its own culture before the merger, elements of which have persisted due to United’s move of not integrating departments in many