Organizational Overview

CONTENTS-

ASSESSMENT TASK 1 2

ORGANIZATIONAL OVERVIEW- 2

OPPORTUNITIES- 3

TACTICS- 6

ASSESSMENT TASK 2 8

MARKETING PLAN- 8

REFERENCES 11

ASSESSMENT TASK 1

ORGANIZATIONAL OVERVIEW-

The company called an Australian hardware, a chain of home ware stores; which is situated in the Brisbane, generally specialized on the bathroom fitting, bedroom fitting and the decorative or mirror materials. This company has approx 15 outlets in the Brisbane and all the stores are managed and monitored by the head office that is in Milton. These stores have the wide variety of decorative items and they also have easy to access plan or easy payment strategies in their organization. There are more than 15- 20 employees are the full-time worker with easy wage

The company designs their stores in according to give pleasure and comfort to the customer while shopping. It is the national retail brand for the home and bathroom furnishing with a number of employees. The major capability of this company is that they have the excellent quality of unique products with the skilled human resource. The easy to access plan is the huge capability of this company where everyone can use the product and services effortlessly. The human resource and the financial resources are the best part of this company which can help in providing best services to the customers with their satisfaction. Each and every decorative material is different and unique from other and that is the main quality of this brand that they serve better with their

Because there is much needed the number of human resource for controlling and monitoring the stores and now the human resources are less in order to attain the goal. Some financial resources are also responsible for creating the gap likewise for expanding more stores; the company requires a large capital for this.

OPPORTUNITIES-

In the Australia, the targeted market increased day by day because people are more aware now of the design and renovations. The home and bathroom furnishing trend is developed as per the demand basis of people and this is the vast opportunity for this company to provide more design and style for new market trend as per the requirement and trend. The company has a chance to make their brand name in the high position where people can get more information and they can use the products and services easily. As per the targeted market, the company has also the chance to develop and expand their business.

Marketing Mix-

The marketing mix also called as the 4P’s which describe the set of marketing tools that the company can be utilized to attain the predetermined objectives and the target market. The 4P's of the marketing mix are product, price, promotion, and