Outbox Essay

Story 1. PWC bought customer experience consultancy Outbox.
In response to the demand from the clients for digital and customer transformation of its services, global giant audit firm PWC has closed a deal of acquiring European customer experience consultancy Outbox. Both the companies are viewing that this acquisition will contribute to their benefit and growth. According to Nicholas Mobbs, the founder of Outbox, this acquisition will strengthen the technology sector of Central and Eastern Europe. This takeover will enable PWC to provide specialized cloud based solutions to its clients residing across UK and Europe. Outbox is a Polish-based digital and technology services encompassing various leading software programs like Salesforce, Microsoft

The managing director of Outbox who will be joining PWC as a partner said that Outbox will help PWC to deliver a unique mixture of prolific skills and services by providing original cloud-based services to its clients. The present market including customer experience, CRM and digital amounts to 6 billion Euros and both managements are in hope that this will grow even in the challenging times. The deal was signed on 31st December, 2015 and both the companies are expecting that the deal will be completed by January, 2016. (Growthbusiness.co.uk, 2016, 26.01.16)
Story 2. Thomas Cook is soaring in profit by regaining its market share
Once, the leader of the tour operation services, Thomas Cook is regaining back from the situation of breaking down four years ago. Soaring business in the UK market has helped the company to finally post a profit for the first time since 2010 and is in hope that increasing fear of terrorism will not affect the prevailing optimistic perceptions of its investors (Tanriverdi and Balent Uysal, 2013). The price of its shares has leapt as much as 10.9 per cent in the FTSE 250 index after it posted an amount of 19 million pound sterling as its annual income after deducting tax in the year 2015.
The strong performance in the UK market helped the company to revive its profit margins and the company is being optimistic even though the rising terrorism affecting the tourism sector (Telegraph.co.uk, 2016,