Provided below is a detailed outline of the Usability Project. This outline demonstrates how we plan to complete this project using the knowledge provided from the textbook on usability, usability testing, collaboration and reports. This outline represents our full understanding of the content of the project and provides a schedule of when we plan to submit the different elements of this project.
The sections included present our in-depth knowledge and plan for the project’s research phase:
• Background: Basic website information including the focus and target demographic
• Preliminary Evaluation: Initial analysis of the site
• Testing Goals: Research goals
• Method: Thorough explanation of the goals and plans for this research project
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It is a local business shop in Las Vegas, NV that sells exotic animals and has been around since 1980. Their website is: https://www.petkingdomusa.com/. The goal of this website is to let customers know the types of exotic animals they sell and food that can be purchased online. Another goal is to provide customers the prices and services that they offered at Pet Kingdom USA.
There is no specific target audience for this proud local shop. Pet Kingdom USA targets anyone whether it’s single individuals, couples, or families with children that is interested in exotic animals. The website focus on the large selections of animals that are available, food, and services. There are videos that discuss the care of these animals such as Ferrets, Pot Belly Pigs, Degus, Guinea Pigs, and Rabbits. Customers will find this website useful with informative information from how to take care of the pets, food that they eat, and the type of services they have (bath, nails, beaks, etc.).
Preliminary
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o Does the user think that the order of the tabs and the information on each tab make logical sense? o How easily can the user contact a representative for Pet Kingdom USA?
• Website Layout o Is there enough information provided to avoid dead space on the website? o Are there any webpage improvements that could make the website easier to understand?
These questions make up the major concerns we had for the website. Utilizing these questions and the answers from our users will help us make the best recommendations to improve this website.
Method
Our goal in conducting this study is to determine areas of opportunity for Pet Kingdom USA to enhance their website. By enhancing their website, we hope to impact functionality, user friendliness, and the overall layout quality. The study will be conducted amongst 10 users. We considered 10 users to be the ideal number to ensure we captured the wide range of demographic possibilities for a site such as this. To facilitate the tests users will be provided with a data sheet. Users will be expected to utilize the data sheet as they explore the site. We can evaluate Pet Kingdom USA’s site usability by administering the following