ipl-logo

PESTLE Analysis: The Pestle Analysis Of Alphabet Games

1368 Words6 Pages

PESTLE analysis : Is a shortcut of six words which is political , Economic , Social , Technological , Legal and Environmental .Usually this concept used in marketing .Also it used as a tool by organization to track the environment they are operating in or are planning to new project or service .Moreover it used to assess the four external factors with regard to the situation of the organization's business ,and how it will effect in the business over long term.
Political factors: This factor looks at how government regulations and legal issues affect a business's chance to be profitable and successful. Alphabet Games has to aware of these external changes to make necessary changes.
Economic factors: Are firmly identified with social ones. The economy experiences a progression of variances connected with general impacts and droops in economic activity. Items that must be looked at include economic growth, exchange, inflation and interest rates. Other economic changes that affect Alphabet Games business include changes in the interest rate, wage rates, and the rate of inflation. Organizations will be more Induce to expand and take risks when economic conditions are right, low interest rates and increase demand. …show more content…

A main component of this is a change in behavior of the consumer resulting from changes in styles and fashions. With the social factor, a business can resolve the socio-economic environment of its market via elements like customer demographics, cultural limitations, lifestyle attitude, and education .These factors help Alphabet Games examine consumer needs and what pushes them to make buys. Among the things that should be studied are country demographics, population growth rates, age distribution, positions toward work, way of life changes, training and ecological and health

Show More
Related
1045 Words | 5 Pages

2. Analysis of the Industry, market size, competition, etc. 2.1. PESTLE A market is the place or medium where specific activities are transacted between businesses and consumers. To study the macro-environment (i.e., external environment), PESTLE analysis is considered to be the most appropriate as suggested by Kotler and Armstrong (2010).

Read More
2674 Words | 11 Pages

In this segment we will discuss about the external forces of the company that are not controllable (Keegan and Keegan, 1989). PESTLE analysis will be an effective tool here to analyze the factors. 2.1.1 PESTLE Analysis PESTLE is a very effective macro environmental tool containing six important factor. Political Factors In India political factor is very vulnerable.

Read More
1779 Words | 8 Pages

Growing larger, this also helped booming companies and businesses alike, take over the competition in their field. And lastly, the new inventions, technologies and

Read More
1854 Words | 8 Pages

If the market is in recession the demand can be expected to be on the lower side whereas in case of boom condition, demand will definitely be much higher. Competitors: The strategies of the competitors over the past periods should be analysed in depth and should be used to fine tune the forecast for next

Read More
1112 Words | 5 Pages

1-R- In today's marketplace, the success of a business depends partly on his capacity to manage through its marketing program the environmental forces for taking advantages of potential opportunities and also minimize threats. Companies that ignore the external factors set themselves up for failed marketing and will lose revenue that will affect their profits. Some businesses rely on environmental scanning ( the process of acquiring information on events outside the organization to identify and interpret potential trend(Roger A. Kerin and Steven W. Hartley) that will allow them to know for example the way that consumers behave, the impact of new technology, etc. Environmental trends flow from five sources: Social - Economic -Technological-Competitive

Read More
860 Words | 4 Pages

Pestle Analysis Political Factor Eataly operates in global environment with their operation spread all around the globe; the operation of the company is influenced strongly by political situation of the country where they are doing business. As Eataly have flexible policies to adjust in an unstable economy (Reijers & Mansar, 2005). Economic Factors The entire planet has witnessed the economic decline and hence the characteristic of purchasing products has been greatly affected all companies without exception Eataly. In addition, the income level of Europe is relatively uneven which makes some people fail to pay for products offered by the company (Chaffey, 2009).

Read More
1961 Words | 8 Pages

Introduction “So glam, so Kylie.” That’s the motto of Kylie Cosmetics, one of the newest companies from the United States to join the cosmetics industry. Despite it being around for only less than a year, Kylie Cosmetics has been highly raved about by many mainly due to its owner being Kylie Jenner, a known television personality. Kylie Cosmetics was initially praised for its lip kits where consumers would get the ‘perfect pout’ or the ‘perfect Kylie look’. Eventually, the company turned into an all around cosmetics brand, providing makeup lovers with more than just lip products.

Read More
1466 Words | 6 Pages

We will now be doing a more detailed analysis on these six PESTEL factors. PESTEL refers to the Political, Economic, Social, Technological, Environmental and Legal forces,

Read More
2329 Words | 10 Pages

One of the most commonly used is the PESTLE Analysis which is based on the investigation of the political, economic, social, technological, legal, and ecological factors that surround the country. The analysis aim is to evaluate the aspects that could directly affect the company during its time in a foreign country since these are the factors that could come into play that some may not consider before. This is important because a better understanding of the country’s environment (including political, economic, and cultural aspects) the greater the probability of the product being a success and there is a less risk involved. Yet this among the other aspects previously mentioned form part of a much larger process that the company must

Read More
1192 Words | 5 Pages

"Alphabet game" has seen development focused marketing that did not exist previously. While still managed and led by the original founders, expansion and subsequent

Read More
1564 Words | 7 Pages

Francis Aguilar (1967) is the first known reference to the origin of the PESTEL analysis. In his study known as Scanning the Business Environment, he studied the environmental factors that affect business environment and come up with the first acronym ‘ETPS’ which meant the Economic, Technical, Political and social factors (Aguilar, 1967). Later Arnold Brown (1967) focused on the study and came up with a new perspective towards the study of social-technical, economic, political, and ecological (STEPE) factors. In 1980, Porter among other authors scanned the business environment and came up with the current acronym PESTEL meaning political, economic, social, technological, legal, and environmental factors (FME, 2013). According to Collins (1997),

Read More
879 Words | 4 Pages

2.0 PESTEL ANALYSIS
A PESTEL Analysis is a marketing framework to analyse how an organisation is being impacted by a wide range of external imperatives. 2.1 Political Local political factor has a less significant impact on Starbucks Singapore due to strong political stability in Singapore. Singapore is consistently ranked as the lowest political risk country in Asia since 2002 (Corrupt Practices Investigation Bureau, 2015). However, the political stability in the global market is highly important as Starbucks coffee is certified as an ethically traded coffee.

Read More
2241 Words | 9 Pages

are all the economic factors. The ability of people or purchasing power of Apple products is targeted from medium to high class. Economic factors effect Apple Company’s business process as Apple is recognized internationally. The products components that the company gets from foreign suppliers play an important role because of the exchange rates and currency differences.

Read More
1394 Words | 6 Pages

Part A Macro environment is important factor affecting the development of enterprises. A macro environment is the condition that exists in the economy as a whole, rather than in a specific sector or region.(Macro Environment n.d.) Cultures, politics, technology, nature, economy and demographic are the six major forces in the company 's macro-environment.(Kotler & Armstrong 2014, p96） Political factors Political factors include government regulations and legal issues and define both formal and informal rules.(PEST Analysis n.d.) All the companies have to follow these rules.

Read More
709 Words | 3 Pages

PESTLE analysis is include of political, economic, social, technological, legal and environmental factors. PESTLE is a business tool that used by companies to track and analyse the macro environment in which the company operate. This tool is very useful which help in overall growth and development of organization after learning from the past mistake and working for future. The first factor is political factor which include such as law of land, taxation policies, rules and regulation, trade restriction and so on.

Read More

More about PESTLE Analysis: The Pestle Analysis Of Alphabet Games

Related Topics

Open Document