The PIZZA video goes over the history and creation of the modern day american pizza. Throughout the video, it showed marketing topics: product attributes, packaging, branding, geographic segmentation and place, promotions, and distribution. The video showed product attributes when it was talking about Kraft’s frozen pizza with self rising crust. This differed the pizza from its competitors and gave it better success. When Domino's pizza first started delivery, it guaranteed a 30 minute delivery time or the customer would receive a free pizza. This encouraged more customers to buy Dominos. One major problem with delivery was that the pizza would arrive cold and soggy. Eventually, the cardboard pizza box was invented to keep the pizza warmer.