Panda Express is another Fast Casual competitor who is making changes. They offer gourmet Chinese food with signature tastes. (“Panda Restaurant Group, Inc. – About”. 2014) Panda express strives to show a commitment to guest satisfaction with gracious hospitality community involvement. (“Panda Restaurant Group, Inc. – About”. 2014) While they are Fast Casual, they try to keep their full service roots with their granite table tops, vibrant colors, and cultural décor. (“Panda Restaurant Group, Inc. – About”. 2014) Their mission is to deliver an exceptional Asian Dining experience by building an organization where people are inspired to better their lives. (“Panda Restaurant Group, Inc. – About”. 2014) They began a great community outreach program in 1999 called Panda Cares. (“Panda Restaurant Group, Inc. – About”. 2014) This markets Panda as a contributor to the community. In 2009 Panda Express made changes to offering healthier choices in …show more content…
Baja Fresh is revamping their menu and purchasing new restaurants in an effort to change and bring in more business. (“Baja Fresh Revamps Menu, Design”, 2014) In 2013 Baja Fresh began a new internal initiative called Fresh New Flavors. (“Baja Fresh Revamps Menu, Design”, 2014) They did this to emphasize freshness by reworking their core ingredients such as Guacamole and Pico De Gallo which are used in many of their entrees. (“Baja Fresh Revamps Menu, Design”, 2014) Baja Fresh is also looking into a new restaurant design which will be tested in northern California. (“Baja Fresh Revamps Menu, Design”, 2014) The new design is more than a building change but also includes new uniforms, new marketing materials, and may include a new ordering system. (“Baja Fresh Revamps Menu, Design”, 2014) Baja Fresh also seeks to encourage more visits to stores near college campuses and airports. (“Baja Fresh Revamps Menu, Design”,