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Panera Bread Essay

348 Words2 Pages
Identification of Strategic Issues and Challenges
Panera Bread’s concept and strategy was introduced as an artisan breads and handcrafted with attention to quality and details. The company moto is “bread is our passion, soul, expertise, and serves as the platform that makes all our food special.” (Arthur, 2018, p 144)
Panera Bread Company has competition like McDonald’s which have better food quality, limited table service, and better menu than Panera Bread. So, Panera came out with a loyalty program for their customers. This program was successful because about 4.5 million customers have signed up for the program and approximately 50 percent of all transaction have had the loyalty program attached to it.
Panera 2.0 app enabled digital

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