Panera is a bakery and pastries chain that started with a 400 square foot cookie store that has gone through many transformations. A cookie store merged with a bakery. They acquired Nineteen stores with a purchase of another company. They sold off part of the company to refocus the company. They created a new café design with a focus on casual dining with free Wi-Fi. They expanded the business with technology, delivery, catering, and pickup. Then they partnered with a private German conglomerate. “It is now an enterprise with more than 2,000 bakery-cafes with 100,000 associates and systemwide sales of over $5 billion (Panera Bread, 2017).” The enterprise grew to 2,000 bakery-cafes with customer trust and loyalty strategies as a focus. Panera earned the trust of the public through creating Panera Cares cafes a nonprofit organization that not only feed a person but also left them with their personal dignity. A person had the choice of donating or volunteering to pay for a meal. These options created an experience that enhances people’s dignity. The atmosphere is the same in any of the Panera stores. Panera does not promise what they cannot deliver. They are transparent with the ingredients of their products. These actions increased trust and value for their customers. …show more content…
The menu has a description of every item with ingredients used to make the item. The nutrition list has serving size, calories, fats, trans fat, cholesterol, sodium, protein, sugars, fiber, and carbs for every menu item. “We have a full-time agricultural expert on our Quality Assurance team who spends countless hours out in the fields inspecting our produce, talking to farmers, and analyzing growing conditions. This means that Panera oversees the freshness and quality of produce from the source (Panera Bread,