How do chain-style businesses thrive in a college town? With a large number of competitors, how do they show students what is unique about their restaurant? What strategies do they use to communicate with their customers? Panera Bread is a chain-style restaurant located in Bowling Green that offers a fresh option for catering. The Panera catering menu not only offers a variety of options to choose from, but also it is appropriate for situations with large groups. The display of the Panera’s catering menu is simple yet attractive. It is nice to read and it contains a great amount of information for everything, which is useful for people who have not tried Panera's catering items. The Panera catering menu is no doubt one of the superior catering menu in Bowling Green because it is visually appealing, it is informative, and it has an organized layout. Panera's menu measures 8.5 inches by 5.5 inches. It is a tri-fold design and comes in a paper format with crisp folds. On the front cover it gives the name of the restaurant and the link of Panera's official website. The cover has a …show more content…
By comparing to other catering menus in Bowling Green like South Side 6, Panera’s one is much more simpler, basic, or might considered boring. Even though the menu lacks color, the colors in the menu are definitely used effectively, and it associates with the Panera’s image. If the menu uses more color, it will create a confusion of the Panera’s brand image, as they resembles freshness, healthiness, and well-being. A colorful menu could cause the menu look frivolous and improper. Because of the simplicity use of colors, it also helps the menu seem more professionally that appropriate for situations with large groups like business meetings, wedding, and etc. For this reason, the need for a colorful menu is futile because most people would prefer a clear and neat