The strategy of the Panera Bread organization in a few words is expansion into the future using customer based technology. According to Nash (2015) the executives are converting the Panera Bread into Panera 2.0 restaurants. This new focus was released in 2014 and has been gaining ground in 2015. It is a system of personalization for customers. The system improves order accuracy and eliminates the congesting in restaurants by separating eat in and take out orders more successfully and at the same time keeping in with the original strategy to make a positive difference in peoples’ lives, serving good food, warm environment and creating a workplace that is built on integrity and professionalism . Of the five generic competitive strategies …show more content…
They in the CEO’s perspective have the best soup, salad and sandwich categories and across the market and he claims that the organization is the “authority” in fresh baked bread and a higher dining experience for the customer. They want to continue to achieve this experience advantage over the rivals. Yarbrough, Morgan, and Vorhies, (2010) indicate that restaurant’s performance is largely due to the environment of the overall organization. As Penera Bread 2.0 gets more recognition from its customers this may be what is needed to turn those short-term profits around during this time of development and have a continued success for long-term profits. The CEO pointed out that over from 2005-2009 the weekly profit was up and down by a small margin, but in 2010, it had a steady …show more content…
They also noted that there was a slight increase in online orders, which is benefitting locations in a variety of areas, which show that the locations with the expansion and renovations are seeing slow results. In regards to addressing, other problems may lean toward advertising about the change and how it is going to turn the entire customer involvement around for the better. In the fast pass world customer, do not always have time to wait to get their food so they go to the faster places. Advertising the new online order and delivery may drive customers to