Papa John's Business Analysis

). It was founded in 1985 by John Schnatter when he was just 23 years old. Papa John’s has offered delivery and carry out options to its customers and operates over 4,600 internationally, with 3,200 of those being in the United States (Cinciripino, et. al., 2015). “Papa John’s International, Inc were ranked 1st in customer satisfaction by the American Customer Satisfaction Index (ASCI) for the 13th time in the last 15 years” (Cinciripino, et. al., 2015). Papa John’s is an American restaurant that specializes in pizza, breadstick, and cheese sticks using only the freshest ingredients (Cinciripino, et. al., 2015). Their goal is to build the strongest brand loyalty in the industry and they do this by using these key elements of their strategy:

al., 2015). They always insure that all of their menu items are made from the freshest ingredients and whether it be their pizza dough, mozzarella cheese, pizza sauce, spices, meat or vegetable toppings, Papa John’s always makes sure every ingredient is fresh and top quality. Papa John’s strives for an efficient operating system where they try to effectively lower costs as much as possible, improve food quality, and promote customer service throughout their operating and distribution system and their restaurant layout and designated delivery areas. “Its domestic system takes advantage of volume purchasing of food and supplies and provides economies of scale in fresh dough production, eliminating the needs for each restaurant to order food from multiple vendors and commit substantial labor and other resources to dough production” (Cinciripino, et.

al., 2015). Its local strategy marketing targets consumers within the delivery area of each restaurant and uses extensive print materials for advertising. It includes a variety of community-based activities within the school, sports, venues, and other organizations. Radio and television are also used as a source of advertising in local marketing. The national domestic strategy includes national advertising on television, through print, direct mail, or online (Cinciripino, et. al., 2015). In Papa John’s international markets, they target customers who live or work within a small radius of the Papa John’s restaurant (Cinciripino, et. al., 2015). They do the majority of their marketing with flyers, newspaper inserts and in-store marketing materials. They also participate in community events by sponsoring local sporting events and school programs that are used to build customer awareness. “Papa John’s is committed to developing and maintaining a strong franchise system by attracting experienced operators, supporting them to expand and grow their business, and monitoring their compliance with Papa John’s standards” (Cinciripino,