As the third largest pizza chain, Papa John’s has differentiated its chain from the competitors by offering better ingredients. In addition, their commitment to quality had been at the core of their foundation. a (from their website). Papa John’s continues to deliver of this promise by being the first pizza chain to announce the use chickens raised without antibiotics, the removal of artificial flavors, and the removal of synthetic coloring from their entire food menu which includes pizza toppings, sauces, desserts as well as the pizza ingredients (www.pizzatoday.com). In order to build their brand loyalty, Papa John’s has shown concern about what their customer’s eat by producing high quality pizza. The company has invested $100,000 million annually to this effort. A new website, www.papjohns.com/clean …show more content…
(from website). That withstanding, economic conditions have caused a decline in pizza delivery as low-cost buffet-styled pizza restaurants have entered the market. In addition, other low cost pizzerias offer ready-made pizzas to offer quicker service as societal trends expect immediacy in an already hectic schedule. This has resulted in the closure of some franchised restaurants. To combat this industry dynamic, Papa John’ has augmented their services by embedding technology into their ordering options through mobile devices and social media channels. Papa John’s has also established a strong corporate citizenship. With their many charitable contributions to such organizations as Junior Achievement, the University of Louisville and the WHAS Crusade for Children. In addition, Pap John’s also contributes funds for disaster relief and food for the hungry (directly from their website). Papa John’s also sponsors teams in the NFL and MLB professional sports