The Papa John’s organization began as a dream when founder John Schnatter decided to purchase some used restaurant equipment and start delivering pizzas out of the back of his father’s tavern. In 1985, approximately one year after his pizza delivery service was created, he decided it was time to start his own restaurant and the first Papa John’s was established. To date Papa John’s has over 4,600 restaurants worldwide, including more than 1,200 international restaurants in 34 countries and territories (Papa John’s, 2015). The pizza business has become highly competitive over the years which have forced companies like Papa John’s to analyze their strategy in order to stand out above their competition. In 2015, the pizza industry analysis …show more content…
The company understands the new age of technology and feel if they can make customers lives easier and still provide them with a quality product by moving towards a technology based organization, they can create an environment conducive to the consumer. Not only does technology allow communication easier and more effective between stores, the use of social media provides them with a larger platform for mass marketing and customer ordering through sources such as mobile ordering, phone apps, web ordering, and SMS ordering. They also determined that anyone can buy an advertising slot, but it’s how to engage the customers is what counts. Their goal is also to establish a stronger activation plan with professional sports teams so they are not only running the standard billboard ads, but use that time to run specialty sales and free giveaways during highlights of the events. This is a way to touch not only their current customer base but create a buzz among all consumers creating stronger brand awareness. Other strategic opportunities they are focusing on involve enhancing their menu items, market penetration utilizing existing goods and existing markets, and venturing into newer markets (Food & Beverages,