Papa John's Essay

While Papa John’s is one of the largest pizza chains in the U.S., they certainly have strong competitive forces confronting them. Using a five forces analysis shows just how much competition exists. To begin with, the bargaining power of buyers is virtually unlimited. Pizza buyers can choose from hundreds of different choices besides Papa John’s if they so desire. The threat of substitutes goes along with the previous point, that buyers can choose the local pizza shop or any of the other major players first. The suppliers of Papa John’s have some bargaining power, but are likely contractually bound to serve Papa John’s for some time period. The threat of new entrants into the pizza market is somewhat of a concern. This shouldn’t be a major problem for Papa John’s because the big chains will likely stay the same for the time being, and small pizza places will most likely continue to take up the same percentage of the market. Even with all the competition facing Papa John’s, I believe they are well positioned in the pizza market. More importantly, they have the ability to move into good position in the quick serve pizza segment. They have made some key choices in their standards of quality that have built up the brand and the addition of quick serve could certainly be structured in as well. However, Papa John’s is currently being beaten in

These include; high-quality menu choices, efficient operating systems, employee training and development, marketing programs, and strong franchise system. The competitive advantage strategy implemented by Papa John’s would be the broad differentiation strategy. They offer the highest of quality and service. There slogan is, “Better Ingredients. Better Pizza. Papa John’s.” Even though this company has risen from the ground up, has excellent corporate goals, and continues to be a major player in the pizza market, I do have a few suggestions for Papa John’s