To have a successful business it’s not enough to just create a successful product. There are many factors which play a part in how the consumers perceive your company and the products you produce. Papa John’s key to success over the years has been the result of multiple factors. It started off with the ability to make great pizza and taking pride in the fact they use only fresh ingredients. Over time they built a culture within their business which invests in their employees and believe in their core values. With the multiple franchises, it’s imperative they hold their employees accountable as well as empower them to be the face of the business. They do this by offering employee training in fields such as selling and communication in order to strengthen their interaction with consumers. This has created an environment which …show more content…
Some of those factors include things such as popularity of franchising which opened multiple stores making assess easier to consumers, the necessity of two sources of income to support family household creating a decrease in sit down family meals and the ability to provide quick meal solutions, the health food craze which created a healthier option to pizza and the economic downturn of the early 90’s inspired pizza businesses to bring diversity into their businesses (Brennan, 2014). Each of these has played a role in the success of the pizza industry because of the fast and affordable benefit this industry provided consumers. Looking forward we can see how the past trends are still allowing the retail pizza industry to become more creative and adapt to the consumer buy habits. Future changes for this market will come in the form of technology advances, ethnic trends, and enhanced convenience for the consumer, and healthier options, evolving the market to cater to changing consumer preferences, new lifestyle choices and demographic shifts (Brennan,