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Park Shores Case Study

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Park Shores is a newly remodeled beach resort and convention center providing total quality customer service to business clients and vacationers alike. Park Shores spent $4.8 million in investments improving the resort to increase customer satisfaction. The resort is conveniently located on beachfront property in close proximity to major southern California attractions and is 7 miles from the airport. Customers can enjoy fine dining from awarding winning Chef Ricardo Guido in their restaurant, amenities including an indoor pool, sauna, cable television, an exercise room and more. Their rooms are uniquely furnished “creating a comfortable, attractive, and restful atmosphere.” (Ahearne, Manning, Reece, p. 422) The resort provides free parking in a safe facility monitored with security cameras and a discounted transportation service to and from the airport as well as to the major San Diego attractions. Not only do they treat their guests well but they treat their employees equally with attractive compensation packages rewarding them for the hard work they put in to achieve total quality customer satisfaction. The resort believes in a best service strategy. Park Shores achieves complete customer satisfaction by providing value-added amenities and services for guests ranging from superior customer service, award winning catering, …show more content…

Guests can choose from a banquet style menu including dishes like Chicken Wellington served with fresh California salad, au gratin potatoes, homemade rolls with butter and dessert. Other lavish entrees to choose from include Filet Mignon in rich wine sauce, Pork Loin with mustard sauce, Encrusted Chilean Sea Bass and Orange Roughy in a basil lemon sauce. Upon request the Chef Guido will prepare a special menu for business clients to cater their conferences and special

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