Part B: Your Marketing Plan Calvin Nelson Dr. Lisa Amans Marketing Management 500 February 15, 2016 Shave Fitness serves the public as a one stop hair grooming and fitness headquarters for men of any ethnicity. We take pride in our unique atmosphere that allows you to feel comfortable at all times. We have kept in mind the importance of everyone’s ability to feel relaxed and catered to regardless of age. Shave Fitness only employs highly skilled barbers, massage therapists, pedicurists, manicurists and personal trainers that are all licensed and capable of performing men’s hairstyles, health and wellness, and fitness for the right body, mind and soul. As a one stop shop that handles all your outing needs in just one …show more content…
The other form of advertising will be using "grassroots" methods where customers will be given coupons for their friends to try Shave Fitness for the first time (Hawthorne, 2012). The coupon will be an economic incentive for the newcomer to try Shave Fitness. The coupon also has the added force of a referral from a friend. Staff members will also be working to fill their chairs as well with customers and clients. It is my plan to have a successful business up and operational within 6 month to a year after the initial work is done. This includes finding the right location, building, equipment, and staff as well as financing for the business. Once this is done, then the advertising can proceed. The reason I chose the advertising methods is because of my primary target audience. Most men over the age of 40 still read the newspaper as well as ride the metro rails and buses to get where they need to go. While on their way to work, it is very common to see older gentlemen still enjoying a good morning read. The social media will be catered to under 40 age group. Facebook, Twitter, and Instagram are the top social media outlet for my secondary target audience from ages twenty one to forty (Schermerhorn, Osborn, Uhl-Bien, and Hunt,