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Operational Plan Executive Summary

964 Words4 Pages

CHAPTER 8
OPERATION PLAN: ENTERPRISE STRATEGY AND THE ENTERPRISE DELIVERY SYSTEM Enterprise Delivery System
Parvani is a bag retailing business that offers classic and multi-purpose bags to our target market, which are female between the ages of 15-24 years old that are residing in NCR that uses sling bag. Our product is classic because of its minimalist design, which will match every outfit and it is multi-purpose because it can be a sling bag and clutch at the same time and it will be convenient to use since its consist of three pouches that will help women to organize their things easily.
Operational Process for the Four Functional Areas
Marketing
Input
The inputs that are needed for our marketing are:
1) marketer
2) social media
3) …show more content…

The design for our social media accounts and flyers, calling cards, and tarpaulins will be different. The designs are attached to page*.
• Post on Social Media We will post our online advertisements on Facebook and Instagram since this is where we will focus our online selling. We will make sure that our online promotions will generate “likes” because it will be our indicator when the promotion is effective or not.
• Go to printing press
We will find a printing press that will provide good quality printed flyers, calling cards, and tarpaulin that are also affordable.
• Distribute printed materials on Bazaars
After printing we will distribute the flyers and calling cards in bazaars and we will display the tarpaulin in our stall.
Output
After posting the advertisement on Facebook and Instagram and giving flyers and calling cards in bazaars we will expect that people will know our products and our brand image, which is providing classic and multi-purpose bags and we will expect to have gain in our …show more content…

Production and Operation
Input
For the production of our product the inputs that we need are: 1) Capital 2) Raw Materials 3) Designer 4) Labor

• Capital Php 90,000
To start our own business each of us need to shell Php 30,000 each a total of Php 90,000.
• Raw Materials
The raw materials that we need for creating the bag are:
Lining-P21.67
Slice Foam-P16
D-Ring/Slider - P16.5
Zipper

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