ipl-logo

Patagonia Swot Analysis

1166 Words5 Pages

Patagonia is a company that sells outerwear for sports such as mountain climbing, hiking, surfing and mountain biking. Headquartered next to the beach in Ventura, California, where executives don’t have offices and come to work in flip flops, and surf conditions are prominently displayed on the reception desk. Employees prefer surf breaks to gathering at the water cooler, and complementary outdoor excursions are just one of the perks of the employee benefit package. The culture at Patagonia prides itself on putting people and the environment first, letting the profits follow. In the past 30 years, Patagonia has grown from a company selling hand crafted mountain climbing gear out of a catalog to a successful outdoor clothing company with 2000 …show more content…

Instead of pushing revenue and profit margins, Patagonia has seen success by focusing on people and the environment. The company favors minimalistic utility over excess consumerism. It also promotes recycling und upselling of it’s used products. The company has a facility that repairs damaged Patagonia clothing, and encourages its customers to resell items instead of allowing them to wind up in a landfill. The tags of Patagonia clothing state “Repair, Reuse, Recycle, Reimagine.” In 2011, Patagonia released an anti-consumerism marketing campaign, with a full-page ad in the New York Times displaying one of its coats with the message “Don’t Buy this Jacket.” Ironically, the ad saw a 30% increase in revenue. (International Business Times. (2011, November 29). Patagonia Tells Customers 'Don't Buy This Jacket' in Unconventional Black Friday, Cyber Monday Ad. Retrieved March 18, 2018) Black Friday 2016, Patagonia pledged to donate 100% of its sales to environmental organizations, projecting sales of $2,000,000. Instead, revenues soared at $10,000,000. (Significantly, M. (n.d.). Patagonia brought in $10 million on Black Friday -- and will donate it all. Retrieved March 18,

Show More
Related
1452 Words | 6 Pages

When we hear of the apparel retailer, Lululemon, we usually think of really overpriced athletic clothing. Lululemon is a luxurious brand for those who want to invest in high quality athletic clothing. This retail company was originally founded in Vancouver, Canada in 1998. In addition, the founder of the company is Denis “Chip” Wilson, who is no longer affiliated with the incorporation due to his unprofessionalism. Over the past twenty years, Lululemon has faced a couple ethical issues, but their ethical culture has also impacted their relationship with customers and employees.

Read More
442 Words | 2 Pages

Company: Patagonia Sustainable Competitive Advantage Patagonia, a leading outdoor apparel company that has achieved a sustainable competitive advantage by emphasizing sustainability (Umapathy, 2020). The company has a lengthy history of environmentalism, and sustainability has become a fundamental component of its business strategy. Patagonia produces its items using recycled materials, and they have implemented various initiatives to minimize their environmental impact. The focus on sustainability at Patagonia has attracted a dedicated customer base of environmentally conscious consumers. The durability and high quality of the company's products have contributed to maintaining its competitive advantage.

Read More
317 Words | 2 Pages

The sporting goods industry has a long history from the mid- 1800s until the early 1980s. Since then public ownership led to the expansion of footwear and apparel products in an exploding marketplace. This allowed the top 20 firms to have sales of at least $1 billion. (Lipsey, 2006) After 1980s, sports equipment manufacturing is estimated above a $70 billion industry and is continuously growing worldwide (statista.com, 2014). The production of sports equipment is one of the biggest and most profitable industries nowadays and it gathers all the attention of big brands with powerful marketing techniques which compete in global scale.

Read More
194 Words | 1 Pages

Oaks Mall in Gainesville, Florida, which is in northern Florida. The largest city in Alachua County, Gainesville is the largest growing populated city in Florida. Oaks Mall 's anchor stores include Belk, Sears, JCPenney, and Macy 's, and opened in 1978. Whether you 're done getting all that fun shopping done, or you just want to head to a nearby restaurant, you can hop over to Crafty Bastards Restaurant and Pub! Sometimes the old adage "when in Rome" is just so applicable.

Read More
822 Words | 4 Pages

Second Assignment – Annotated Bibliography and Thesis Statement by Cheryl Chi Yue Leung (214185045) York University NATS 1840 15th January 2016 Thesis: How material elements of the modern fast fashion practice reinforce the meanings of unethical production, and thus explain low prices come with low product quality and negative environmental and social impacts Annotated Bibliography 1) Anguelov, N. CRC Press. (September 2015) The dirty side of the garment Industry: fast fashion and its negative impact on environment and society.

Read More
270 Words | 2 Pages

Bass Pro Shops is a unique retail store that sells high quality gears for many outdoor activities. Not only can you buy the best merchandise on the market, you can also experience workshops and life-like outdoor theatres located in the stores. It started as a small homemade bait shop located in Springfield, Missouri; it slowly making its way to having 50 retail stores in the United States. SWOT analysis consists of a company’s strengths, weaknesses, opportunities, and threats.

Read More
476 Words | 2 Pages

Retrieved October 21,

Read More
643 Words | 3 Pages

This is highlighted by their recycling efforts, anti-consumerist marketing strategies, and product repair efforts. The company is maintained based on social responsibility of all parties involved, meaning each group is responsible for at least one change and sustainability project at any given time. The company further promotes this by investing within their employees in ways that truly benefit their working experience. These incentives include on-site child care, paid maternity and paternity leave, medical coverage, organic and healthy food options within their facilities, and leisure time to engage in active interests. Outsourced facilities, like Patagonia’s suppliers in Mexico, Sri Lanka, and Thailand are also Fair Trade certified, meaning they offer benefits and support to their partners through fair wages, good labor conditions, and other beneficial programs.

Read More
989 Words | 4 Pages

One of the possible solutions to the above issues is to continue with the Product Lifecycle Initiative, but with a refined scope. As proposed, Patagonia might repair any garments regardless of their brands. Such services may benefit its competitors at the expense of Patagonia’s profits as it will incur extra cost to boost repairing capacity. Therefore, Patagonia may consider to provide such services to other brands only when they agree to pay a price for it. Also, outsourcing the repair services to reliable and high quality provider can keep their repair cost at a low level.

Read More
549 Words | 3 Pages

The reason why the company chooses popular product lines to be in this program is because every fair trade certified product sold sends a percentage of the money back to the workers who made it. This action by the company shows that they have a commitment to ethical production. Patagonia is an outdoor clothing and gear shop that provides very good products for people who love being outdoors, not only do they hold a high standard on their products but they also care very much about the environment. They take the lead in the industry by caring about the environment when manufacturing as well as treating workers fairly

Read More
1718 Words | 7 Pages

Premier Inn is a famous British hotel brand with over 700 facilities worldwide. Being founded by Whitbread in the year 1987, the company is the result of a merge between Premier Lodge and Travel Inn. Premier Inn hotels operate under the strategic partnership between the leading international companies and Britain’s leading hospitality firm Whitbread PLC. This allows enhancing the popularity of the Premier Inn brand all over the world.

Read More
814 Words | 4 Pages

There 's a tremendous amount of Americans who are not familiar with the process of any recycled item and this needs to change. Not only is that a huge issue, Americans recycling incorrectly and stores not selling recycled items are two other enormous problems that need to be resolved if Americans want to fix their discombobulated recycling system. After reflecting upon this information, one will agree that

Read More
871 Words | 4 Pages

Patagonia is an American outdoor clothing company whose strategic goal is to make high quality products for its most demanding customers and at the same time minimise the environmental impact of its products beside its profit motive. Its goal is to make a positive contribution to the environment. It wants to be transparent and honest with its customer on how it operates and wants to create unconventional ways to do so. It also wants to keeps their workers happy so that they are more productive and committed to the organisation.

Read More
1006 Words | 5 Pages

More education should inform more people globally to understand to ongoing issues with the garment industry to evoke global change. Consumers should be informed as to why prices of apparel should not be at the inexpensive cost that it is now, because of the underlying reasons of how the company gets the clothing to that price. Inexpensive, fast fashion from stores like H&M, Forever 21, and Joe Fresh may seem most budget friendly but are not environmentally or sustainable globally. The demand for fast fashion should be brought to political action to help make a global change for the endangered workers of the garment industry. Overall, “The True Cost” does an outstanding job at pointing out the impacts of consumers and their fast fashion choices.

Read More
1713 Words | 7 Pages

now producing alternative durable or reusable shopping bags from recycled material. Consumers are now driven to reuse shopping plastic bags and or buy the durable reusable shopping bags. The objective the Plastic bag levy was to serve to generate funding for the creation of a recycling company, which would collect and recycle the plastic carrier bags. This recycle entity is now in operation including other private owned plastic recycling companies who took up the opportunity and thus, employment has been created, as they are now companies taking up the opportunity to recycle all, the shopping plastics or producing alternative and cost effective plastic bags form non-synthetic fibers. Knowler (2008) reports that, following the levying of a charge

Read More

More about Patagonia Swot Analysis

Related Topics

Open Document