Patagonia’s Mission Statement “Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis”. (Taken from http://www.patagonia.com) Patagonia adapted its mission towards what the company wanted to approach, which was to create a shared value by continuing with their policies and their operating practices that leads to the company’s competitiveness while at the same time they contribute in a good way to the economic and social surroundings. By doing this, they focus on analyzing and expanding the relations between social and the economic progress of their business. (Porter & Kramer 2011) 3.1 Improving the business model Along their growth as a company, they started to make different